How Hiring A Real Estate Personal Assistant Can Help Your Business


Being an independent real estate agent can be incredibly rewarding. Not only are you becoming your own boss, but you have the freedom to do things the way you like them. Everyone knows that while working with a team or hiring the same full-time employees can be helpful in many ways, the administrative expenses and time it takes to train best site and develop employees can become tedious and overwhelming. So, it makes sense as to why a realtor would want to go solo and handle as many tasks as they can by themselves. However, it can also be daunting to manage many of the everyday duties that come along with running your own real estate projects. For instance, take a look at these statistics put together by the Placester Real Estate Marketing Academy from their “The Secret Life of Real Estate Agents,” report:

  • 49% of agents work 40 hours or more during the week.
  • 60% of agents prospect for leads on a daily basis.
  • 78% of agents were on the job for six months before they could support themselves financially.

So, after taking a look at these stats, the life of a real estate agent can be challenging. For example, the second stat reveals the importance of prospecting in the world of real estate. Unfortunately, administrative tasks or other duties can take an agent away for a significant amount of time. Therefore, can agents strike a balance between hiring some help and keeping things simple? Yes! A real estate personal assistant can help make your job a bit easier by taking some crucial tasks off your plate. What are some ways hiring a real estate personal assistant can help, and why is it a good idea to outsource these services to Latin America? Take a look at our list for tips to decide if this option is right for you.

What are some of the ways hiring a real estate personal assistant can help, and why is it a good idea to outsource these services? Take a look at our list for tips to decide if this option is right for you.

Many Latin American Workers Are Good English Speakers

English is one of the most common languages spoken in many Latin American countries. Many individuals are taught English in primary school and have had experience with it as they have gone on to their respective universities. So, it would not be challenging for you to find someone who does speak the English language at Our website is an excellent resource for finding English-speaking professionals as we require all workers to take exams that test their proficiency in the language. So, if you are concerned about finding someone who can communicate with you and your clients, a VA from Latin America is an excellent alternative.

Latin American VAs Present Better Time Zone Options

A huge benefit of outsourcing to Latin America is being able to work in the same timezone or close to. For example, if you are working on the east coast of the United States, a worker will have the same working hours as many countries in Latin America are in the Eastern time zone (EST). On the West Coast, you would only be three hours behind, while in Europe you will still have four to five, sometimes six hours of overlap. If you hire someone from the Philippines or India, you won’t be able to work in a real remote work environment because those countries are usually 12 hours away from US time zones.

As we know, the real estate industry is fast-paced, and you may need to use their help for quick research, reaching out to clients, or other real estate-specific tasks at any time. So, having this perk can be helpful. Working with real estate personal assistants from the Philippines and India can create a situation where it is challenging to communicate with them in real time.

So, a real estate personal assistant from Latin America can be just the person you need for outsourcing, especially when it comes to handling daily real estate tasks.

They Can Take Data Entry Off Your Hands

As we all know, the real estate industry requires a significant amount of data entry work. Data entry can be a task that can take up the entire day. So, why not have a Venezuelan real estate personal assistant take this activity off your hands? Real estate personal assistants can update your contact list or CRM, update your house listings with new information on sites like Trulia, Zillow, or, and enter any other data that is crucial to what you do on a day-to-day basis. The goal here is to give them tasks that you could do yourself, but do not have the time to handle. This situation makes training them a lot easier since the work is something you are familiar with and can provide detailed steps on handling it.

A Real Estate Personal Assistant Can Conduct Research

Is there some specific information you or your clients need concerning a residential area? Do you need a quick rundown of the homes that have specific characteristics that a potential buyer is interested in? Your real estate personal assistant can go through and research your listings, or find valuable information that is relevant to your business. Instead of having to stop what you are doing and find the information they need, you can have a real estate personal assistant take this off your plate. Your clients are going to have many questions, and it is great to be able to have someone who can quickly find the information they are asking for.

Someone Else Can Manage Your Schedule

To say that the life of a real estate agent is busy is an understatement. From checking out properties to scheduling house viewings and consultations, the week can rapidly fill up. That is why it is helpful to have a real estate personal assistant who can manage your schedule. Instead of you fielding text messages and calls regarding a meeting or a rescheduling, your real estate personal assistant can handle these tasks for you. Your clients can get in touch with your real estate personal assistant who then finds time on your calendar to either schedule or reschedule an event. They can also reach out to the individual to inform them of the new time slot they are scheduled for. Combining the skills of a real estate personal assistant with a program like Google Calendar or Calendly will bring more structure and organization to your life and real estate business.

Allow them to Handle Your Social Media Presence

In today’s world, if you don’t exist on social media, customers are likely going to think you don’t exist at all. So, you must keep your social media accounts updated and active. With the right training and delegation of tasks, a real estate personal assistant can help you do this. If you need help with duties like scheduling postings, responding to clients online, or searching for content, then using a real estate personal assistant is a great option. However, with social media management, you must specify what exactly you need help with and how your real estate personal assistant can help. If this is out of their scope, you may want to also invest in a social media manager who can take care of this for you.

They Can Manage Your Everyday Logistics

Do you need to generate new leads, find new properties, or schedule time for an open house? While each week can come with a lot of events or schedule changes, each day can come with its details and logistics. These activities can pile up and make running your business or connecting with buyers and sellers a challenging task. So, have your real estate personal assistant take care of your day-to-day details. Real estate personal assistants can help you answer emails and phone calls, confirm details with vendors that you may be working with, keep up with local news or market details that may be relevant to the business you do, or any other daily logistics that are taking up your time.

Final Thoughts

Revisiting the data found in “The Secret Life of Real Estate Agents,” 60 percent of agents said they prospected for leads daily and 62 percent said they spent an hour of the day on marketing and advertising. Startlingly, 49 percent work over 40 hours a week. This data means that common but important tasks like research, answering calls, and relationship building are not happening as often as they should. It also means that burnout is a lot more likely.

Therefore, for many real estate agents, some extra help is a necessity. A real estate personal assistant can be the best option for helping organize your day and free up your time to accomplish the tasks that only you can do. You are the face of your business, and your clients need to see and interact with you. Handling a variety of day-to-day tasks can make this almost impossible. So, take a look at your needs as well as what you can delegate because if your real estate business is growing a real estate personal assistant from Latin America might be the best option for you.



As the CEO and spokesperson for Pros Marketplace, my role involves connecting Latin American professionals with remote job opportunities worldwide. Anyone can create an account, apply for jobs, and secure employment without any charges. With 30 years of corporate experience, I am committed to carrying my son's legacy forward by contributing to progress and innovation in our society. A portion of our earnings goes towards organizations supporting spinal cord injuries to make the world a better place for all of us. Let's connect and become part of the Pros Marketplace family.
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