Why Should You Use Video During the Recruitment Process?


If you are planning on hiring a Virtual Assistant, using video during the recruitment process is essential. Video offers several benefits over the traditional hiring process methods.

So, why use video during the recruitment process? Also, how should you go about incorporating it into the entire process?

Read on for our takeaways and insights…

So, why use Video during the Recruitment Process?

If a picture is worth a thousand words, then the video is almost priceless. Because of the popularity of online video platforms like YouTube, Vimeo, and others. Video is becoming an essential part of any branding, marketing, or recruitment strategy. Here are a few specific reasons why utilizing video is critical to your hiring strategy:

Reach candidates regardless of location

Globally, remote work has grown by leaps and bounds. As a result, companies have had to become more strategic in how they reach potential candidates. Physically meeting with them, or having them walk into your office is unfeasible. So, video is the next best thing. If you post a video describing the job and the requirements in a video interview, these actions can be carried out whether a candidate is in Latin America or in the United States. In all, video provides unparalleled access to talented remote workers all over the world.

Connect with candidates in a meaningful way

It is one thing to write a description of your company culture. However, It’s another thing to talk on video instead of describing text. Capturing video footage of your offices and describing your work culture and expectations in a video is significant.

It allows candidates to hear directly from you. Humans are social, and we respond favorably when we can talk with one another face-to-face. Having the ability to connect through video facilitates this need and can increase trust. Plus, the video gives potential candidates something to refer back to when deciding if they want to work for you.

Read physical cues

This act relates more to video interviews than an individual video posting. Humans are wired to read physical cues in addition to listening for audible information. It has been said that in some situations, non-verbal cues can make up between 60 to over 90 percent of communication. It is impossible to read this same communication over the phone or email. You can tell if a person is being genuine, is nervous, or is unsure of what they are saying by seeing them speak on camera. Paying attention to these physical cues can help you decide whether they are the right fit for what you need.

Streamline Onboarding

One of the more challenging aspects of starting a new job is having to go through all of the previous paper documents and online files.

Fortunately, a video-based online interview can help with this. You can direct new workers on where they can find things, provide examples of how to use specific tools, and even personally welcome them to the company. Not including a video to onboard your employees is a failure to acknowledge that everyone learns differently. You may have new employees who are visual learners and need videos to help them better understand the specifics of the job.

Receive more Job Applicants

Creating a video is a great way to capture the attention of candidates. A survey by CareerBuilder revealed that job descriptions that included videos saw a 34 percent uptick in applications. Again, video adds a personal element to a company’s approach. Candidates want to know what they are signing up for, and video allows them to have more of an insight into how your company does things.

Six Ways to utilize Video before, during, and after the Recruitment Process

1. Create a Video-Based Job Description

As described in an earlier entry, job descriptions that are accompanied by video create an uptick in applications. So, it is a great idea to utilize this method. It doesn’t have to be of high production value or involve a lot of different graphics. A five-minute video of you describing the company, discussing what you expect of potential candidates, and having other workers give their experiences of working with you can go a long way in attracting the right talent. Water

2. Encourage Candidates to submit Video Resumes

Before you set up the video interview, invite candidates to submit video resumes. Many candidates have started to get in on this trend and for a good reason. It allows you to begin to pick up on physical cues and get a sense of whether this person is the right fit for your company. It is easy to forget the information you read on a resume or a cover letter. So, it is also an excellent way for you to retain information about potential candidates. Allow your candidates to stand out by having them submit a creative and informative video resume.

3. Create Videos that provide insight into your Company Culture

While it is a great idea to create a video job description, a video just focusing on your company culture is another excellent step. In today’s remote work environment candidates want to know they are working with companies who are organized and adept at good communication. Why not show this in action by using video? Show what a typical day of working with you is like. Discuss your company’s policies and values, and let potential candidates know about communication procedures. Take the mystery away of what they can expect.

4. Conduct Video Interviews

This entry is one of the most pivotal ways you can incorporate video into the interview process. Video interviews allow you to pick up on physical cues, invite other colleagues to participate, save time, and even record conversations for later viewing. You want to start the working relationship with the expectation that video meetings will be a regularity. So, bring attention to this by incorporating video interviews early on.

5. Create Training Materials

Ninety percent of the information transmitted to the brain is visual. Also, individuals are more likely to remember 95 percent of video content. So, training that incorporates visual learning is essential. There are a variety of tools available that enable you to easily and quickly create detailed training videos. Whether you need to record your screen or speak directly into the camera, your job training should incorporate video whenever possible.

6. Have a Video-Based Onboarding Experience

Once you hire your ideal candidate, you need a way to introduce them to the company policies, inform them of where to find shared files and acquaint them with the duties of the job. This step is where video onboarding can come into play. A thoughtful and well-produced onboarding video can answer most if not all of an employee’s questions. New hires can also watch pre-recorded onboarding videos again since they continuously have access to information.

Final Thoughts

It is almost impossible to access the internet without having to interact with some type of video content. Today’s customers are drawn to companies that utilize video in marketing their products and services. This shift has also impacted the job recruitment process. You, as an employer, have a lot to gain from using video during the recruiting and hiring process. Not only can you stand out in a job seeker’s market, but it also enables you to convey expectations and company policies more clearly.

Remote work requires a higher level of collaboration, communication, and clarity. The usage of video makes handling these concepts much more manageable. Video allows you to maintain some level of connection and socialization. As a result, it is essential to incorporate video throughout the recruitment process. The money and time saved as well as the strengthened connections produced or through video are worth the investment.



As the CEO and spokesperson for Pros Marketplace, my role involves connecting Latin American professionals with remote job opportunities worldwide. Anyone can create an account, apply for jobs, and secure employment without any charges. With 30 years of corporate experience, I am committed to carrying my son's legacy forward by contributing to progress and innovation in our society. A portion of our earnings goes towards organizations supporting spinal cord injuries to make the world a better place for all of us. Let's connect and become part of the Pros Marketplace family.
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