{"id":4062,"date":"2024-02-14T12:17:41","date_gmt":"2024-02-14T12:17:41","guid":{"rendered":"https:\/\/prosmarketplace.com\/blog\/?p=4062"},"modified":"2025-03-04T12:18:40","modified_gmt":"2025-03-04T12:18:40","slug":"why-should-you-use-video-during-the-recruitment-process","status":"publish","type":"post","link":"https:\/\/prosmarketplace.com\/blog\/why-should-you-use-video-during-the-recruitment-process\/","title":{"rendered":"Why Should You Use Video During the Recruitment Process?"},"content":{"rendered":"\r\n<p>If you are planning on hiring a Virtual Assistant, using video interview for recruitment process is essential. Video offers several benefits over the traditional hiring process methods.<\/p>\r\n<p>So, why use video during the recruitment process? Also, how should you go about incorporating it into the entire process?<\/p>\r\n<p>Read on for our takeaways and insights&#8230;<\/p>\r\n<h2>So, why use Video during the Recruitment Process?<\/h2>\r\n<p>If a picture is worth a thousand words, then the video is almost priceless. Because of the popularity of online video platforms like <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, <a href=\"https:\/\/vimeo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vimeo<\/a>, and others. Video is becoming an essential part of any branding, marketing, or recruitment strategy. Here are a few specific reasons why utilizing video is critical to your hiring strategy:<\/p>\r\n<h2>Reach candidates regardless of location<\/h2>\r\n<p>Globally, remote work has grown by leaps and bounds. As a result, companies have had to become more strategic in how they reach potential candidates. Physically meeting with them, or having them walk into your office is unfeasible. So, video is the next best thing. Suppose you post a video describing the job and the requirements in a video interview. In that case, these actions can be carried out whether a candidate is in Latin America or in the United States. In all, video provides unparalleled access to talented <a href=\"https:\/\/prosmarketplace.com\/remote-workers\">remote workers<\/a> all over the world.<\/p>\r\n<h2>Connect with candidates in a meaningful way<\/h2>\r\n<p>It is one thing to write a description of your company culture. However, It&#8217;s another thing to talk on video instead of describing text. Capturing video footage of your offices and describing your work culture and expectations in a video is significant.<\/p>\r\n<p>It allows candidates to hear directly from you. Humans are social, and we respond favorably when we can talk with one another face-to-face. Having the ability to connect through video facilitates this need and can increase trust. Plus, the video gives potential candidates something to refer back to when deciding if they want to work for you.<\/p>\r\n<h2>Read physical cues<\/h2>\r\n<p>This act relates more to a video interview for recruitment process than an individual video posting. Humans are wired to read physical cues in addition to listening for audible information. It has been said that in some situations, non-verbal cues can make up between 60 to over 90 percent of communication. It is impossible to read this same communication over the phone or email. You can tell if a person is being genuine, is nervous, or is unsure of what they are saying by seeing them speak on camera. Paying attention to these physical cues can help you decide whether they are the right fit for what you need.<\/p>\r\n<h2>Streamline Onboarding<\/h2>\r\n<p>One of the more challenging aspects of starting a new job is having to go through all of the previous paper documents and online files.<\/p>\r\n<p>Fortunately, a video-based online interview can help with this. You can direct new workers on where they can find things, provide examples of how to use specific tools, and even personally welcome them to the company. Not including a video to onboard your employees is a failure to acknowledge that everyone learns differently. You may have new employees who are visual learners and need videos to help them better understand the specifics of the job.<\/p>\r\n<h2>Receive more Job Applicants<\/h2>\r\n<p>Creating a video is a great way to capture candidates&#8217; attention. A survey by CareerBuilder revealed that job descriptions that included videos saw a 34 percent uptick in applications. Again, video adds a personal element to a company\u2019s approach. Candidates want to know what they are signing up for, and video allows them to gain more insight into how your company does things.<\/p>\r\n<h2>Six Ways to utilize Video before, during, and after the Recruitment Process<\/h2>\r\n<h3>1. Create a Video-Based Job Description<\/h3>\r\n<p>As described in an earlier entry, job descriptions that are accompanied by video create an uptick in applications. So, it is a great idea to utilize this method. It doesn\u2019t have to be of high production value or involve a lot of different graphics. A five-minute video of you describing the company, discussing what you expect of potential candidates, and having other workers give their experiences of working with you can go a long way in attracting the right talent.<\/p>\r\n<h3>2. Encourage Candidates to submit Video Resumes<\/h3>\r\n<p>Before you set up the video interview for recruitment process, invite candidates to submit video resumes. Many candidates have started to get in on<a href=\"https:\/\/www.flexjobs.com\/blog\/post\/video-resumes-rise\/\"> this trend<\/a> and for a good reason. It allows you to begin to pick up on physical cues and get a sense of whether this person is the right fit for your company. It is easy to forget the information you read on a resume or a cover letter. So, it is also an excellent way for you to retain information about potential candidates. Allow your candidates to stand out by having them submit a creative and informative video resume.<\/p>\r\n<h3>3. Create Videos that provide insight into your Company Culture<\/h3>\r\n<p>While it is a great idea to create a video job description, a video just focusing on your company culture is another excellent step. In today\u2019s <a href=\"https:\/\/prosmarketplace.com\/remote-jobs\">remote work<\/a> environment, candidates want to know they are working with companies that are organized and adept at good communication. Why not show this in action by using video? Show what a typical day of working with you is like. Discuss your company\u2019s policies and values, and let potential candidates know about communication procedures. Take the mystery away of what they can expect.<\/p>\r\n<h3>4. Conduct Video Interview for Recruitment Process<\/h3>\r\n<p>This entry is one of the most pivotal ways you can incorporate video into the interview process. Video interview for recruitment process allow you to pick up on physical cues, invite other colleagues to participate, save time, and even record conversations for later viewing. You want to start the working relationship with the expectation that video meetings will be a regular practice. So, highlight this by incorporating video interview for recruitment process early on.<\/p>\r\n<h3>5. Create Training Materials<\/h3>\r\n<p><a href=\"https:\/\/www.shiftelearning.com\/blog\/bid\/350326\/studies-confirm-the-power-of-visuals-in-elearning\" target=\"_blank\" rel=\"noopener noreferrer\">Ninety percent<\/a> of the information transmitted to the brain is visual. Also, individuals are more likely to remember <a href=\"https:\/\/www.topyx.com\/lms-blog\/effective-video-based-training-courses\">95 percent<\/a> of video content. So, training that incorporates visual learning is essential. There are a variety of tools available that enable you to easily and quickly create detailed training videos. Whether you need to record your screen or speak directly into the camera, your job training should incorporate video whenever possible.<\/p>\r\n<h3>6. Have a Video-Based Onboarding Experience<\/h3>\r\n<p>Once you hire your ideal candidate, you need a way to introduce them to the company policies, inform them of where to find shared files, and acquaint them with the duties of the job. This step is where video onboarding can come into play. A thoughtful and well-produced onboarding video can answer most if not all of an employee\u2019s questions. New hires can also watch pre-recorded onboarding videos again since they continuously have access to information.<\/p>\r\n<h3>Final Thoughts<\/h3>\r\n<p>It is almost impossible to access the internet without having to interact with some type of video content. Today\u2019s customers are drawn to companies that utilize video in marketing their products and services. This shift has also impacted the job recruitment process. You, as an employer, have a lot to gain from using video during the recruiting and hiring process. Not only can you stand out in a job seeker\u2019s market, but it also enables you to convey expectations and company policies more clearly.<\/p>\r\n<p>Remote work requires a higher level of collaboration, communication, and clarity. The usage of video makes handling these concepts much more manageable. Video allows you to maintain some level of connection and socialization. As a result, it is essential to incorporate video throughout the recruitment process. The money and time saved as well as the strengthened connections produced or through video are worth the investment.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you are planning on hiring a Virtual Assistant, using video interview for recruitment process is essential. Video offers several benefits over the traditional hiring process methods. So, why use video during the recruitment process? Also, how should you go about incorporating it into the entire process? Read on for our takeaways and insights&#8230; So, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<span style=\"font-size: 14pt;\">If you are planning on hiring a Virtual Assistant, using video during the recruitment process <strong><em>is essential<\/em><\/strong>. Video offers a number of benefits over the traditional hiring process.\r\n<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">So, why use video during recruitment? Also, how should you go about incorporating it into the entire process? For the answers to these questions, read on for our takeaways and insights.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">So, Why Use Video During the Recruitment Process<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">If a picture is worth a thousand words, then video is almost priceless. Because of the <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/video-trends-where-audience-watching\/\">popularity of online video platforms like<\/a> YouTube, Vimeo, and others. Video is becoming an essential part of any branding, marketing, or recruitment strategy. Here are a few specific reasons why utilizing video is critical to your hiring strategy:<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Reach Candidates Regardless of Location<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">Globally, remote work has grown by leaps and bounds. As a result, companies have had to become more strategic in how they reach potential candidates. Physically meeting with them, or having them walk into your office is unfeasible. So, video is the next best thing. If you post a video describing a job description or conduct a video interview, these actions can be carried out whether a candidate is in Venezuela or the United States. In all, video provides unparalleled access to talented virtual assistants all over the world.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Connect with Candidates in a Meaningful Way<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">It is one thing to write a description of your company culture. However, It's another thing to talk on video instead of giving a description in text. Capturing video footage of your offices and describing your work culture and expectations in a video is significant. It allows candidates to hear directly from you. Humans are social, and we respond favorably when we can talk with one another face-to-face. Having the ability to connect through video facilitates this need and can increase trust. Plus, this video gives potential candidates something to refer back to when deciding if they want to work for you.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Read Physical Cues<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">This act relates more to video interviews than an individual video posting. Humans are wired to read physical cues in addition to listening for audible information. It has been said that in some situations, non-verbal cues can make up between <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/beyond-words\/201109\/is-nonverbal-communication-numbers-game\">60 to over 90<\/a> percent of communication. It is impossible to read this same communication over the phone or email. You can tell if a person is being genuine, is nervous, or is unsure of what they are saying by seeing them speak on camera. Paying attention to these physical cues can help you make a decision about whether they are the right fit for what you need.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\"><strong>\u00a0<\/strong><\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Streamline Onboarding<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">One of the more challenging aspects of starting a new job is having to go through all of the previous paper documents and online files. Fortunately, a video-based online onboarding video can help with this. You can direct new workers on where they can find things, provide examples of how to use specific tools, and even personally welcome them to the company. Not including video onboarding tools is a failure to acknowledge that everyone learns differently. You may have new employees that are visual learners and need videos to help them better understand the specifics of the job.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Receive More Job Applicants<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">It is currently a <a href=\"https:\/\/www.expresspros.com\/Newsroom\/America-Employed\/New-Survey-Reveals-How-Quickly-Employees-Look-for-New-Jobs.aspx\">job seekers market<\/a>. Due to the U.S. economy, more individuals are looking for employees than there are candidates seeking employment. Even globally, the rising popularity of remote work in other countries has created competition for talented workers. So, creating a video is a great way to capture the attention of candidates. A survey by CareerBuilder revealed that job descriptions that included videos saw a <a href=\"http:\/\/hiring.careerbuilder.co.uk\/hubfs\/Resources\/Downloads\/Whitepaper_-_Peak_posting_performance.pdf\">34 percent<\/a> uptick in applications. Again, video adds a personal element to a company\u2019s approach. Candidates want to know what they are signing up for, and video allows them to have more of an insight into how your company does things.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Save Time and Money<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">Meeting with candidates over video not only saves you time, but it can save on the hefty cost of flying out a candidate for an interview. A two-way video interview can save as much as <a href=\"https:\/\/theundercoverrecruiter.com\/video-interviews-for-recruitment\/\">67 percent<\/a> on necessary travel costs compared to conventional recruitment techniques. That is money back in your pocket, and time that you can spend elsewhere. Specifically, video interviews give you the opportunity to make more accurate and efficient hiring decisions, primarily when recruiting a remote worker.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Now that we have covered the reasons to utilize video during the hiring process let\u2019s discuss the various ways you can accomplish this.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Six Ways to Utilize Video Before, During, and After the Recruitment Process<\/span> <\/strong><\/span><\/h2>\r\n<h2><span style=\"font-size: 14pt;\"><strong>1. Create a Video-Based Job Description <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">As described in an earlier entry, job descriptions that are accompanied by video create an uptick in applications. So, it is a great idea to utilize this method. It doesn\u2019t have to be of high production value or involve a lot of different graphics. A five-minute video of you describing the company, discussing what you expect of potential candidates, and having other workers give their experiences of working with you can go a long way in attracting the right talent.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong>2. Encourage Candidates to Submit Video Resumes <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">Before you set up the video interview, invite candidates to submit video resumes. Many candidates have started to get in on <a href=\"https:\/\/www.flexjobs.com\/blog\/post\/video-resumes-rise\/\">this trend<\/a>, and for a good reason. It allows you to begin to pick up on physical cues and get a sense for if this person is the right fit for your company. It is easy to forget the information you read on a resume or a cover letter. So, it is also an excellent way for you to retain information about potential candidates. Allow your candidates to stand out by having them submit a creative and informative video resume.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\"><strong>\u00a0<\/strong><\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong>3. Create Videos that Provide Insight into Your Company<\/strong> <strong>Culture <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">While it is a great idea to create a video job description, a video just focusing on your company culture is another excellent step. In today\u2019s remote work environment candidates want to know they are working with companies and entrepreneurs who are organized and adept at good communication. Why not show this in action by using video? Show what a typical day of working with you is like. Discuss your company\u2019s policies and values, and let potential candidates know about communication procedures. Take the mystery away of what they can expect.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong>4. Conduct Video Interviews <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">This entry is one of the most pivotal ways you can incorporate video into the interview process. Video interviews allow you to pick up on physical cues, invite other colleagues to participate, save money on flying candidates out, and even record conversations for later viewing. You can also ensure that candidates have reliable internet connections, and are proficient at operating video conferencing software. You want to start the working relationship with the expectation that video meetings will be a regularity. So, bring attention to this by incorporating video interviews early on.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong>5. Create Training Materials <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.shiftelearning.com\/blog\/bid\/350326\/studies-confirm-the-power-of-visuals-in-elearning\">Ninety percent<\/a> of the information transmitted to the brain is visual. Also, individuals are more likely to remember <a href=\"https:\/\/www.topyx.com\/lms-blog\/effective-video-based-training-courses\">95 percent<\/a> of video content. So, training that incorporates visual learning is essential. There are a variety of software tools available that enable you to easily and quickly create detailed training videos. Whether you need to record your screen or speak directly into the camera, your job training should incorporate video whenever possible.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong>6. Have a Video-Based Onboarding Experience <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">Once you hire your ideal candidate, you need a way to introduce them to the company policies, inform them of where to find shared files, and acquaint them with the duties of the job. This step is where video onboarding can come into play. A thoughtful and well-produced onboarding video can answer most if not all of an employee\u2019s questions. New hires can also watch pre-recorded onboarding videos again since they continuously have access to information.<\/span>\r\n<h2><span style=\"font-size: 14pt;\"><strong><span style=\"font-size: 18pt;\">Final Thoughts<\/span> <\/strong><\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">It is almost impossible to access the internet without having to interact with some type of video content. Today\u2019s customers are drawn to companies that utilize video in marketing their products and services. This shift has also impacted the job recruitment process. You, as an employer, have a lot to gain from using video during the recruiting and hiring process. Not only can you stand out in a job seeker\u2019s market, but it also enables you to convey expectations and company policies more clearly.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Remote work requires a higher level of collaboration, communication, and clarity. The usage of video makes handling these concepts much more manageable. Video allows you to maintain some level of connection and socialization even if a remote worker is located in another country or time zone. As a result, it is essential to incorporate video throughout the recruitment process. The money and time saved as well as the strengthened connections produced through video are worth the investment.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[787,876,405],"tags":[],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-news","category-interviewing","category-recruiting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Use Video Interview for Recruitment Process? | Pros Marketplace<\/title>\n<meta name=\"description\" content=\"Streamline hiring with a video interview for recruitment process. 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