So, it’s safe to say that if content is king, video is the queen. However, for you to reap the benefits of this marketing medium, you have to create quality video content.<\/p>\r\n
Ultimately, behind every well-made video is a skilled video editor.<\/p>\r\n
Video editors<\/a> can make your videos go from bland to stellar, and can even help increase conversions for that new marketing campaign.<\/p>\r\n However, how do you go about hiring a full-time remote video editor from Latin America?<\/p>\r\n What steps should you take to add a skilled video editor?<\/p>\r\n Well, we are here to help! We have listed the steps for hiring a full-time video editor and how they can help you once they are a part of your team.<\/p>\r\n So, let’s get started…<\/p>\r\n Not all video projects are created equal. While video editing does have standard elements, you want to ensure you are hiring someone who fits your exact needs.\u00a0<\/p>\r\n It would help if you had an editor who understands the importance of editing videos to grow an audience. However, what if you want to produce more formal whiteboard-based videos? Then, you would need someone familiar with editing videos for this purpose.<\/p>\r\n Create videos<\/a> that serve a dual purpose. First, they are meant to either entertain or inform your audience of something in an engaging way. Second, they are intended to help you cultivate an audience to grow your business (for example: encouraging a purchase or getting them to sign up for a newsletter).<\/p>\r\n So, it helps if you know who your ideal customer is. That way, as you begin to look for a video editor, you will have a good idea of what you are looking for in candidates.<\/p>\r\n While a video editor may use some preferred video editing software, there are other apps and tools that you will need to work with.<\/p>\r\n For example, will you use a project management tool like Trello<\/a> to assign video tasks? Also, do you use Slack<\/a> or Basecamp<\/a> or perhaps something else to communicate with the team throughout the day?<\/p>\r\n Make sure you know which tools they will need to be familiar with to work efficiently with your team.<\/p>\r\n Now, it’s time to take all these decisions and turn them into a viable job description. This description should include the following:<\/p>\r\n It is essential to ensure your video editor’s job description is thorough yet concise and to the point. You want to include all the necessary information that a good candidate would seek.<\/p>\r\n After reviewing the applications, you will want to narrow your candidates down to at least five individuals for the final interview. One great way to do this is to shorten the list with an interview. Interviews can be quick and should be no more than 15 or 30-minute conversations that allow you to get a feel for candidates. Interviews could be video interviews or just calls, whatever you feel more comfortable with.<\/p>\r\n So, look through your applications, see who has the experience that you need, have a look at their portfolios, and then ask those individuals to participate in a brief call. Here are a few questions that can help you quickly narrow down this much larger group to the final video editor candidates:<\/p>\r\n You only want to spend about ten minutes going through actual questions. So, be sure to leave at least five to ten minutes for introductions and any questions they may have.<\/p>\r\n Now it is time to have the final interview. You have preliminary information regarding why they are interested in your company. Now, it is time to dig a little deeper. Here are some interview questions you should include in your final video interview:<\/p>\r\n What a Stellar Video Editor can do for your Brand once they are hired<\/p>\r\n You have conducted the interview and hired the person who is the best fit for your company. Excellent! Now, how can this person help to expand your brand? Take a look at what a video editor can do to help your company:<\/p>\r\n Maybe your company is looking to introduce a new product or unveil a charity-based initiative. Whatever it is, a video can help you convey a message about a product or service. They can work with you to create a storyboard video, a script, and edit the finished product. Your goal is to engage your audience and attract them to what you are offering, and an exceptionally edited video can accomplish this.<\/p>\r\n Today, video is the most popular content that customers want to see on social media. A video editor can produce quick, compelling, and attractive short videos that can complement your social media postings. For example, let’s say that you just released a case study that showed the effectiveness of your product for clients. Well, your video editor can collect client interviews and make them stand out to go along with the case study for social media.<\/p>\r\n <\/p>\r\n <\/p>\r\n Ensure Brand Consistency<\/p>\r\n Your video editor is going to be working closely with your marketing team. Video editors, along with your marketing team, can work together to ensure that all content is consistent. Using the previous example, the video editor would ensure that the case study and video would use brand-specific colors, appropriate logos, and language that references your mission, values and brand.<\/p>\r\n Maybe there is a new video trend that you need to jump on. A video editor can watch out for these and ensure that you participate in them to grow your audience. For example, there are new video editing styles that have become popular on platforms like Instagram and Facebook. A video editor can work with you to create strategies for properly utilizing new strategies to create live videos that are relevant, personable, and engaging to your audience.<\/p>\r\n How will this marketing campaign benefit from the use of video? Did the video editing project help to increase clickthroughs, website visits, or social media engagement? The video editor will need to work with the marketing department to ensure they develop goals for the videos they create.<\/p>\r\n Today, platforms like YouTube<\/a>, Instagram<\/a>, and Facebook<\/a>\u00a0have made it possible for anyone to jump into video editing. However, when you are trying to attract new customers, you need someone who can create well-designed videos.<\/p>\r\n Latin American professionals are extremely talented at video editing. Hiring a full-time video editor from Latin America can enhance your marketing, grow your brand, and give your company authority.<\/p>\r\n If you want quality videos that attract your target audience, you have to invest in the best. So, hiring a full-time remote video editor from Latin America is a good decision to take your marketing to the next level.<\/p>\r\n","protected":false},"excerpt":{"rendered":" Regardless of the industry you are in, video can give your brand awareness and audience engagement a boost. To show you how significant video is, here are a few statistics that you should know about: Eighty-five percent of all internet users in the United States watched videos online. Fifty-four percent of consumers want to see […]<\/p>\n","protected":false},"author":1,"featured_media":6940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":" Whether you are outsourcing a task or hiring full-time employees to join your remote team, attracting quality candidates starts with a stellar job posting<\/strong>.<\/span><\/p>\r\n In fact writing a job posting is a lot like marketing your business. In both cases, you are trying to reach your target audience and encourage them to interact with you.<\/span><\/p>\r\n You might've heard that\u00a0people buy on emotion first, and\u00a0then\u00a0rationalize their purchases using logic.<\/span><\/p>\r\n Applying for a job, is a lot like making a purchase. Pressing the \u201cAPPLY NOW<\/strong>\u201d button is an emotionally charged decision.<\/span><\/p>\r\n So, how do you grab the attention of the candidates you want to attract?<\/em><\/strong><\/span><\/p>\r\n <\/p>\r\n <\/p>\r\n When writing your job posting, tap into emotions by learning everything you can about your target candidates. What are their professional goals and aspirations? What makes them happy?<\/span><\/p>\r\n Getting to know your target audience, in this case candidates, will help you craft a\u00a0<\/span><\/p>\r\n <\/p>\r\n Before you open that word document to begin jotting down the description, be sure you know what you need.<\/span><\/p>\r\n Knowing what you are looking for (and what you\u2019d like to avoid) makes the search more targeted and the filtering process more streamlined.<\/span><\/p>\r\n This step is very important and will require some forethought and investigation on your part but be sure to do your research regarding the skill sets, education and experience level you may need the candidates to have.<\/span><\/p>\r\n Define what you need before you even begin writing your job description.<\/span><\/p>\r\n <\/p>\r\n <\/p>\r\n Take the time to create a click-worthy job title that is clear and also conveys something interesting about the position.<\/span><\/p>\r\n Job titles have a big impact on whether qualified candidates will read or apply to your open roles so you should avoid generic titles such as \"Full-Time Virtual Assistant needed\" which doesn\u2019t add a lot of insightful information. Instead, opt for something more specific and interesting, like \u201cExecutive Assistant to Award-Winning Marketing Team.\u201d<\/span><\/p>\r\n <\/p>\r\n![](\"https:\/\/media.giphy.com\/media\/H6JdkRnhXQaImiCYp2\/giphy.gif\")
<\/p>\r\nDetermine what your needs are<\/h2>\r\n
Know your Audience<\/h2>\r\n
Decide on any Apps or Technology you need them to know about<\/h2>\r\n
Create a thorough Job Description<\/h2>\r\n
\r\n
Review the list of applicants<\/h2>\r\n
\r\n
Conducting the Final Video Interviews<\/h2>\r\n
\r\n
![](\"https:\/\/media.giphy.com\/media\/rMHvcl3YEJzUc\/giphy.gif\")
<\/p>\r\n\r\n
They can help you tell a story<\/h2>\r\n
Enhance your Social Media presence<\/h2>\r\n
![](\"https:\/\/media.giphy.com\/media\/xUPN3lFweTO9jnXgCk\/giphy.gif\")
<\/p>\r\nIdentify opportunities for Growth<\/h2>\r\n
Develop Key Goals<\/h2>\r\n
Final Thoughts<\/h2>\r\n
Step 1. Get to know them<\/strong><\/h2>\r\n
Step 2. Know What You Are Looking For<\/strong><\/h2>\r\n
Step 3. Headlines matter!<\/strong><\/h2>\r\n