{"id":6544,"date":"2019-07-04T19:08:56","date_gmt":"2019-07-04T19:08:56","guid":{"rendered":"https:\/\/prosmarketplace.com\/blog\/how-to-hire-a-full-time-seo-specialist-from-venezuela\/"},"modified":"2024-09-04T05:15:05","modified_gmt":"2024-09-04T05:15:05","slug":"como-contratar-un-especialista-en-seo-a-tiempo-completo-de-latinoamerica","status":"publish","type":"post","link":"https:\/\/prosmarketplace.com\/blog\/como-contratar-un-especialista-en-seo-a-tiempo-completo-de-latinoamerica\/","title":{"rendered":"C\u00f3mo contratar un Especialista en SEO a tiempo completo remoto"},"content":{"rendered":"\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Seguramente has invertido bastante tiempo y dinero en crear un sitio web atractivo para tu negocio. Pero si Google no clasifica bien tu sitio web, obtendr\u00e1s poco o ning\u00fan tr\u00e1fico.es por ello que puedes necesitar contratar un Especialista en SEO. Aqu\u00ed te contamos c\u00f3mo.<\/span><\/p>\r\n<h2 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 24pt; color: #1a275f;\">Por qu\u00e9 es necesario contratar un Especialista en SEO<\/span><\/h2>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">La optimizaci\u00f3n de motores de b\u00fasqueda (SEO) es indispensable para mejorar tu posicionamiento y atraer visitantes a tu sitio. <\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Pero un buen SEO toma mucho tiempo. <\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">La mayor\u00eda de los empresarios ocupados no pueden permitirse el lujo de sentarse en su laptop y realizar constantes ajustes, investigaci\u00f3n de palabras clave, creaci\u00f3n de contenido, optimizaci\u00f3n y m\u00e1s. <\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Un especialista en SEO trabajar\u00e1 en esto todos los d\u00edas de la semana. <\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Aunque la soluci\u00f3n es contratar a un Especialista en SEO, hacerlo localmente, o contratar a una agencia de marketing digital para que act\u00fae en su nombre cuesta mucho dinero. Quiz\u00e1s es una inversi\u00f3n que tal vez no puedas permitirte.<\/span><\/p>\r\n<h2 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 24pt; color: #1a275f;\">Si tu presupuesto no te permite contratar un Especialista en SEO<\/span><\/h2>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">La mejor soluci\u00f3n, es contratar a un trabajador a tiempo completo remoto<strong>. <\/strong>Uno que sea experto en el arte de SEO, domine el ingl\u00e9s, y que cueste una fracci\u00f3n de la cantidad requerida para contratar localmente. \u00bfExiste este trabajador ideal? \u00a1Pues s\u00ed!<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">En este art\u00edculo, te explicaremos c\u00f3mo contratar un Especialista en SEO remoto a tiempo completo para tu negocio tabtouch login mobile. Te contaremos cu\u00e1les son las habilidades necesarias que debes buscar, c\u00f3mo entrevistar y seleccionar al mejor candidato.<\/span><\/p>\r\n<h2 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 24pt; color: #1a275f;\">Habilidades blandas a buscar en un Especialista en SEO remoto<\/span><\/h2>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Vamos a describir todas las habilidades de SEO que los candidatos deben tener en un momento. Pero primero, debes establecer que un Especialista en SEO remoto debes tener las siguientes &#8220;habilidades blandas&#8221;. Si no lo hacen, es poco probable que superen los desaf\u00edos diarios necesarios para lograr grandes resultados.<\/span><\/p>\r\n<ul>\r\n<li>\r\n<h3 style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>Un E<strong>specialista en SEO debe tener o<\/strong>jo para los detalles<\/b><\/span><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">SEO es todo en el detalle, cada peque\u00f1a pieza de metadatos, investigaci\u00f3n de palabras claves y m\u00e1s es una parte integral de un gran rompecabezas. Si notaste una falta de atenci\u00f3n a los detalles, \u00a1cuidado! esto podr\u00eda ser una se\u00f1al de alarma.<\/span><\/p>\r\n<ul>\r\n<li>\r\n<h3 style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>La persistencia y la paciencia no pueden faltar en un E<strong>specialista en SEO<\/strong><\/b><\/span><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">Sin duda alguna, querr\u00e1s un especialista en SEO que no renuncie a mejorar tu posicionamiento SEO en Google y otros motores de b\u00fasqueda. As\u00ed que tendr\u00e1s que darles un reto y hacer que contin\u00faen hasta que hayan logrado los resultados deseados. <\/span><\/p>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">Y es que el SEO se trata de prueba y error. No hay una f\u00f3rmula de oro para el \u00e9xito, y solo se necesita tiempo y mucha determinaci\u00f3n para conseguir una mejor clasificaci\u00f3n de tu sitio web.<\/span><\/p>\r\n<ul>\r\n<li>\r\n<h3 style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>Un E<strong>specialista en SEO necesita<\/strong> voluntad de aprender<\/b><\/span><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">El SEO est\u00e1 en constante cambio. Si los motores de b\u00fasqueda no cambian sus algoritmos de clasificaci\u00f3n, ya ser\u00edamos todos expertos en SEO. Por tanto,\u00a0 necesitas a alguien que no piense que &#8220;lo sabe todo&#8221;, que sea flexible y aprenda a medidas que evolucionen las nuevas t\u00e9cnicas.<\/span><\/p>\r\n<ul>\r\n<li>\r\n<h3 style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>Conocimientos inform\u00e1ticos<\/b><\/span><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">Tu especialista en SEO va a necesitar estar c\u00f3modo usando tecnolog\u00eda y software, no puedes hacer SEO sin \u00e9l. Herramientas de investigaci\u00f3n de palabras clave, an\u00e1lisis de la competencia, detecci\u00f3n de oportunidades &#8211; todo esto requiere que tu trabajador tenga conocimientos de software como Google Console, Webmaster Tools, SEMrush o Ahrefs.<\/span><\/p>\r\n<ul>\r\n<li>\r\n<h3 style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>Investigaci\u00f3n, investigaci\u00f3n y m\u00e1s investigaci\u00f3n<\/b><\/span><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\">Todas las habilidades de SEO necesarias requieren de una constante investigaci\u00f3n. Si parece que una persona que deseas contratar no ha hecho ninguna investigaci\u00f3n o hace preguntas constantemente (unas que deben buscar respuestas por s\u00ed mismas; las preguntas sobre tu negocio est\u00e1n bien), entonces puede que no sea el mejor candidato para el trabajo. Y t\u00fa deber\u00edas considerar contratar a alguien que sepa un poco m\u00e1s.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Con los requisitos de habilidades sociales de tu candidato ideal firmemente establecidos (puedes agregar comunicaci\u00f3n, trabajo en equipo y flexibilidad a la lista), es hora de encontrar tu trabajador de SEO remoto ideal.<\/span><\/p>\r\n<h2 style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 24pt; color: #1a275f;\"><b>Habilidades dif\u00edciles de hallar en un Especialista en SEO remoto<\/b><\/span><\/h2>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Las habilidades complicadas de detectar en un especialista en SEO pueden ser las habilidades DURAS (aprendizaje, t\u00e9cnicas) seg\u00fan lo espec\u00edficas que sean tus necesidades. Tambi\u00e9n, las habilidades sociales discutidas anteriormente; deben ser especificadas en tu anuncio de trabajo.<\/span><\/p>\r\n<ul>\r\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>SEO En el Sitio.<\/b> Investigaci\u00f3n y an\u00e1lisis de palabras clave, reescritura de metadatos, an\u00e1lisis de ranking, cuestiones can\u00f3nicas, an\u00e1lisis de la estructura del sitio web, trabajando junto a tu estrategia de PPC si tiene una.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>SEO Fuera del Sitio.<\/b> Creaci\u00f3n y ejecuci\u00f3n de campa\u00f1as de construcci\u00f3n de enlaces, difusi\u00f3n de bloggers e influenciadores, estrategia de enlaces entrantes, uso de redes sociales y an\u00e1lisis de backlinks.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>SEO T\u00e9cnico.<\/b> Redirecciones, velocidad de carga de la p\u00e1gina, velocidad y capacidades del servidor, optimizaci\u00f3n m\u00f3vil.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; color: #1a275f; font-family: arial, helvetica, sans-serif;\"><b>SEO local.<\/b> Revisiones, an\u00e1lisis de clasificaci\u00f3n local (y creaci\u00f3n de contenido para apoyarla), env\u00edo a directorios locales.<\/span><\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\">Ingl\u00e9s en un Especialista en SEO<\/span><\/h3>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Una de las habilidades m\u00e1s importantes que un candidato debe tener es un buen manejo del ingl\u00e9s. No s\u00f3lo para comunicarnos contigo, sino para poder interpretar las verdaderas intenciones de b\u00fasqueda de tus usuarios. Qu\u00e9 pueda as\u00ed elegir las palabras clave y las frases de cola larga adecuadas.<\/span><\/p>\r\n<h3 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\"><b>\u00bfC\u00f3mo hacer una lista de Especialistas en SEO para una entrevista?<\/b><\/span><\/h3>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Muchos especialistas en SEO est\u00e1n buscando trabajo, por lo que recibir\u00e1s much\u00edsimas postulaciones. Algunos se pueden descartar inmediatamente. Esto lo haces bas\u00e1ndote en una mirada r\u00e1pida de sus habilidades y experiencia o simplemente por pura intuici\u00f3n.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Sin embargo, a\u00fan as\u00ed te quedas con una lista considerable, puesto que ser\u00e1n demasiadas para entrevistar. Es posible que desees ponerte en contacto con cada uno de ellos, pidi\u00e9ndoles que realicen una prueba r\u00e1pida.<\/span><\/p>\r\n<h3 style=\"text-align: left;\" align=\"left\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\">Reduce la lista con una prueba r\u00e1pida<\/span><\/strong><\/h3>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">La prueba puede ser muy simple. Puedes presentarles un sitio web de una p\u00e1gina (cualquier sitio web) y pedirles que realicen una breve investigaci\u00f3n y an\u00e1lisis de palabras claves sobre el mismo. Haz que los candidatos te env\u00eden un breve resumen de sus resultados, un informe, c\u00f3mo los obtuvieron y c\u00f3mo actuar\u00edan en base a sus hallazgos.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Esta prueba de detecci\u00f3n te permite entender f\u00e1cilmente qu\u00e9 m\u00e9todos y directrices utilizan para realizar tu SEO. Adem\u00e1s te muestran qu\u00e9 herramientas de software utilizan, qu\u00e9 tan precisas son, y luego qu\u00e9 tan buenos son sus consejos.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Si el individuo muestra buena iniciativa, actitud y habilidades en esta simple tarea, estar\u00e1s seguro de que puedes trabajar junto a ellos para hacer grandes cosas por tu negocio. Recuerda, trabajar\u00e1s junto a ellos, dirigi\u00e9ndolos y asesor\u00e1ndolos. <\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Es fundamental que administres el trabajo y que mantengas una estrecha relaci\u00f3n con ellos al principio. Del mismo modo en que lo har\u00edas con cualquier miembro de tu equipo. Con los resultados de tu prueba de selecci\u00f3n, ya sabes qu\u00e9 hacer y a quien dejar. Ahora te encuentras en la etapa en la que te sientes seguro de entrevistar a los candidatos para tu puesto de especialista en SEO remoto.<\/span><\/p>\r\n<div id=\"attachment_8202\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-8202\" class=\"wp-image-8202 \" src=\"https:\/\/prosmarketplace.com\/blog\/wp-content\/uploads\/2019\/07\/giphy-42.gif\" alt=\"Especialista en SEO\" width=\"585\" height=\"329\" \/><p id=\"caption-attachment-8202\" class=\"wp-caption-text\"><a href=\"https:\/\/prosmarketplace.com\/blog\/wp-content\/uploads\/2019\/07\/giphy-42.gif\">V\u00eda Giphy<\/a><\/p><\/div>\r\n<p align=\"left\">\u00a0<\/p>\r\n<h2 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 24pt; color: #1a275f;\">\u00bfC\u00f3mo entrevistar a un Especialista en SEO remoto?<\/span><\/h2>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Ya sea que est\u00e9s llevando a cabo una entrevista por correo electr\u00f3nico o a trav\u00e9s de <a href=\"https:\/\/www.skype.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skype<\/a> o <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zoomcall<\/a>, debes mezclar las preguntas. As\u00ed lograr\u00e1s evaluar las <strong>habilidades duras y blandas<\/strong> que hemos discutido anteriormente.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Siempre tendr\u00e1s algunos candidatos que tratar\u00e1n de obtener la posici\u00f3n sin importar la experiencia. Para estos candidatos, considera incluir una o dos preguntas trampa.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Los candidatos que son aut\u00e9nticos expertos en SEO se dar\u00e1n cuenta de esto inmediatamente. Aqu\u00ed hay tres ejemplos:<\/span><\/p>\r\n<ol>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfC\u00f3mo optimizas tus palabras clave meta? Espera un minuto, la optimizaci\u00f3n de las palabras clave meta no afecta en absoluto a tu ranking, nunca lo han hecho. Tus buenos candidatos te lo dir\u00e1n de inmediato.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfC\u00f3mo ayudar\u00e1n tus descripciones meta con los rankings? Bueno, no lo har\u00e1n si el candidato habla de c\u00f3mo aparecen tus fragmentos en Google, entonces bien. Pero el lugar donde aparecen es irrelevante.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfCu\u00e1l es la densidad de palabras clave ideal? \u00a1No existe! No hay una regla r\u00edgida. La \u00fanica respuesta aplicable aqu\u00ed es una o suficientes menciones para clasificar la palabra clave, y no tantas como para que se convierta en un relleno de palabras clave rid\u00edculo e ilegible.<\/span><\/li>\r\n<\/ol>\r\n<p style=\"text-align: justify;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">No hagas todas estas preguntas truculentas a la vez y tal vez no hagas las tres. De lo contrario tus buenos candidatos pensar\u00e1n que s\u00f3lo est\u00e1s jugando con ellos. T\u00fa deseas hacer preguntas acerca de c\u00f3mo su metodolog\u00eda, herramientas y, lo m\u00e1s importante, c\u00f3mo te lo informar\u00e1n.<\/span><\/p>\r\n<h3 style=\"text-align: left;\" align=\"left\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\"><b>\u00bfCu\u00e1les son algunas de las mejores preguntas que se pueden h<\/b><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\"><b>acer a los candidatos de SEO?<\/b><\/span><\/h3>\r\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/prosmarketplace.com\/blog\/wp-content\/uploads\/2019\/12\/1.jpg\" alt=\"Especialista en SEO\" width=\"1080\" height=\"460\" \/><\/p>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Aqu\u00ed hay algunas preguntas que puedes seleccionar. Seguramente, querr\u00e1s incluir algunas de tus preguntas relevantes para tu nicho de negocios.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Si, por ejemplo, trabajas en un \u00e1rea de SEO muy competitiva, como viajes o ropa para la venta al por menor, entonces es probable que necesites explorar a tus competidores e investigar y estudiar sus estrategias de PPC y alcance de contenido.<\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Aqu\u00ed hay algunas cosas que te ayudar\u00e1n a pensar sobre qu\u00e9 preguntar a los candidatos:<\/span><\/p>\r\n<ul>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfCon qu\u00e9 clientes has trabajado antes y qu\u00e9 t\u00e9cnicas se emplearon?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfCu\u00e1l es tu metodolog\u00eda a la hora de priorizar qu\u00e9 hacer para aumentar el ranking de un sitio web?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfC\u00f3mo mides el trabajo y actividades de SEO?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfC\u00f3mo prefieres reportar tu trabajo a la gerencia?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfHas trabajado alguna vez con un sitio que ha sido penalizado?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfC\u00f3mo realizas el an\u00e1lisis SEO de la competencia?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Cu\u00e9ntame acerca de un momento en que tus esfuerzos de SEO no funcionaron \u00bfQu\u00e9 aprendiste y luego qu\u00e9 hiciste al respecto?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfA qu\u00e9 grupos profesionales perteneces o sigues para mantenerte al d\u00eda con los \u00faltimos desarrollos e investigaciones de SEO?<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00bfCu\u00e1l fue tu \u00e9xito m\u00e1s significativo en SEO y qu\u00e9 crees que contribuy\u00f3 a ello?<\/span><\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: left;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; color: #1a275f;\"><b>La segunda etapa de la entrevista<\/b><\/span><\/h3>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Es probable que ahora s\u00f3lo te queden unos pocos especialistas en SEO remotos en tu lista. Inv\u00edtalos a volver para una segunda entrevista donde har\u00e1s los siguiente:<\/span><\/p>\r\n<ul>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Profundizar mucho m\u00e1s en sus experiencias previas. Dedica tiempo a hacer preguntas de seguimiento para explorar fortalezas y debilidades del aspirante.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Pide que describan con mayor detalle posible un proyecto anterior de principio a fin. Aseg\u00farate de tener una idea completa de c\u00f3mo funciona un AV.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Pregunta sobre el salario y las expectativas de carrera laboral. S\u00e9 honesto y abierto; aseg\u00farate de que est\u00e9n al tanto de todo lo que necesitan saber sobre lo que significa trabajar para ti y tu negocio.<\/span><\/li>\r\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Puedes darles una tarea pagada, podr\u00eda ser un an\u00e1lisis SEO de tu sitio. Ofrece quiz\u00e1s $30 a tus dos candidatos principales. Dales la misma cantidad de tiempo, digamos tres o cuatro d\u00edas. Los resultados no s\u00f3lo ayudar\u00e1n a tomar una decisi\u00f3n, sino que proporcionar\u00e1n informaci\u00f3n valiosa incluso si no los contratas. Despu\u00e9s de todo esto, tienes que estar en una gran posici\u00f3n para contratar al especialista perfecto en SEO.<\/span><\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">Y si sigues nuestros consejos, terminar\u00e1s con alguien igual de bueno. Si no mejor, las agencias de marketing digital que buscan expandirse r\u00e1pidamente tambi\u00e9n podr\u00edan beneficiarse de la contrataci\u00f3n de un especialista en SEO. Son una mano de obra trabajadora con un buen dominio del ingl\u00e9s. <\/span><\/p>\r\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #1a275f;\">\u00a1Feliz contrataci\u00f3n!<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Seguramente has invertido bastante tiempo y dinero en crear un sitio web atractivo para tu negocio. Pero si Google no clasifica bien tu sitio web, obtendr\u00e1s poco o ning\u00fan tr\u00e1fico.es por ello que puedes necesitar contratar un Especialista en SEO. Aqu\u00ed te contamos c\u00f3mo. Por qu\u00e9 es necesario contratar un Especialista en SEO La optimizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">You\u2019ve probably invested a lot of time and money creating a great-looking website for your business. But if Google does not rank your website well, you\u2019ll get little to no traffic. Search engine optimization (SEO) is critical to boosting your rankings and driving visitors to your site. But good SEO takes a lot of time.\u00a0Most busy entrepreneurs can\u2019t afford to sit at their laptop and perform constant tweaks, keyword research, content creation, optimization. A SEO specialist will work on this every day of the week.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">While the solution is to hire an SEO specialist, doing so locally, or contracting a digital marketing agency to act on your behalf costs a lot of money, an investment you may not be able to afford. The clear and simple solution is to hire a full-time remote worker from a Venezuela, who is skilled in the art of SEO and is proficient with English, and who will cost a fraction of the amount required to hire locally. In this article, we\u2019ll explain how to hire the best full-time remote SEO employee for your business, including the necessary hard and soft skills to look for and how to interview and select the best candidate.<\/span>\r\n\r\n\u00a0\r\n<h2><strong><span style=\"font-size: 18pt;\">Soft skills to look for in a remote SEO specialist<\/span><\/strong><\/h2>\r\n\u00a0\r\n<h2><span style=\"font-size: 14pt;\">We\u2019ll describe all the proper SEO skills candidates should have in a moment, but first, you must establish that a remote SEO worker should have the following \"soft skills.\" If they don\u2019t, they\u2019ll be unlikely to overcome the required day-to-day challenges needed to achieve great SEO results:<\/span><\/h2>\r\n<span style=\"font-size: 14pt;\">\u2022 A keen eye for detail. SEO is all in the detail \u2013 every little piece of metadata, keyword research and more is an integral part of a big jigsaw. If you have noticed a lack of attention to details, this could be a red flag.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Persistence and Patience. You'll want an SEO specialist who just won\u2019t give up on improving your SEO rankings in Google and other search engines. You should give them a challenge and have them keep on going until they\u2019ve achieved the desired results. SEO is all about trial and error. There is no golden formula for success, and it simply takes time and a lot of determination to get your website ranking better.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 A willingness to learn. SEO is constantly changing. If the search engines didn\u2019t change their ranking algorithms, we\u2019d all be SEO experts by now. You need someone who doesn\u2019t think they \"know it all.\" Someone who will be flexible and learn as new techniques evolve.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 IT literate and knowledgeable. Your SEO specialist will need to be comfortable using technology and software. You can\u2019t do SEO without it. Keyword research tools, competition analysis, opportunity spotting \u2013 all these require your worker to be knowledgeable in software like Google Console, Webmaster Tools, SEMrush or Ahrefs.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Research, research, and more research. All the necessary SEO skills require constant more research. If it appears a person you wish to hire has not done any research or asks questions constantly (ones that they should seek answers for themselves; questions about your business are fine), then they may not be the best candidate for the job and you should maybe consider hiring one who knows a bit more.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">With your ideal candidate\u2019s soft skill requirements firmly established (you might add communication, teamwork, and flexibility to the list), it\u2019s time to find your ideal remote SEO worker.<\/span>\r\n\r\n\u00a0\r\n<h2><span style=\"font-size: 18pt;\"><strong>Hard skills to look for in a remote SEO specialist<\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">These are the specific HARD SKILLS you are looking for. Also, the soft skills discussed earlier; should be specified in your job posting.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Onsite SEO. Keyword research and analysis, metadata rewriting, ranking analysis, canonical issues, website structure analysis, working alongside your PPC strategy if you have one.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Offsite SEO. Creating and executing link building campaigns, blogger and influencer outreach, inbound link strategy, use of social media and also backlink analysis.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Technical SEO. Redirections, page load speed, server speed and capabilities, mobile optimization.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Local SEO. Reviews, local ranking analysis (and content creation to support it), submission to local directories.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">One of the most important skills a candidate should have is a good handle on the English language. Not just to communicate with you but to be able to interpret the true search intents of your users choosing the right keywords and longtail phrases.<\/span>\r\n\r\n\u00a0\r\n<h2><span style=\"font-size: 18pt;\"><strong>How to make a shortlist of SEO specialists for an interview?<\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">Lots of SEO specialists are looking for work, so you\u2019ll get a lot of applications. Some you can discard immediately based upon a quick glance of their claimed skills and experience or just on a pure gut feeling.<\/span>\r\n<span style=\"font-size: 14pt;\">However, you\u2019ll still be left with a sizeable list, certainly too many to interview. You might want to contact each of these, asking them to conduct a quick test.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">The test might be as simple as presenting them with a one-page website (it can be any website, not your own) and asking them to undertake some brief keyword research and analysis on it. Get candidates to send you a brief outline of their results, a report, how they got them and how they would then act upon their findings.<\/span>\r\n<span style=\"font-size: 14pt;\">This screening test allows you to easily understand what methods and guidelines they use to conduct their SEO.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Also which software tools they use, how accurate they are, and then how good their advice is.<\/span>\r\n<span style=\"font-size: 14pt;\">If the individual shows good initiative, attitude, and skills on this simple task, you\u2019ll be confident you can work alongside them to do great things for your business. Remember, you will be working alongside them, directing and advising them. Do not make the mistake of thinking they\u2019ll just get it. It\u2019s critical for you to manage their work and closely with them in the beginning like you would any member of your team. With the results of your screening test in, you\u2019re now at the stage where you feel confident about interviewing candidates for your remote SEO specialist position.<\/span>\r\n\r\n\u00a0\r\n<h2><span style=\"font-size: 18pt;\"><strong>How to interview a remote SEO specialist?<\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">Whether you are conducting an interview over email, or via a <a href=\"https:\/\/www.skype.com\/\">Skype<\/a>\/<a href=\"https:\/\/zoom.us\/\">Zoom<\/a> call, you should mix-up your questions to assess the soft and hard skills we discussed earlier.<\/span>\r\n<span style=\"font-size: 14pt;\">You\u2019ll always have some candidates who will try to get the position regardless of experience.<\/span>\r\n<span style=\"font-size: 14pt;\">For these candidates, consider including a trick question or two.<\/span>\r\n<span style=\"font-size: 14pt;\">Candidates that are genuine SEO experts will pick up on this immediately. <\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Here are three examples:<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">1. How do you optimize your meta keywords? Hang on a minute, optimizing meta keywords does not affect your rankings at all. Never have. Your good candidates will tell you this straight away.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">2. How will your meta descriptions help with rankings? Well, they won\u2019t if the candidate talks about how your snippets appear in Google, then fine. But where they appear is irrelevant.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">3. What\u2019s the ideal keyword density? It doesn\u2019t exist! There is no hard-and-fast rule. The only applicable answer here is one or enough mentions to rank for the keyword, and not so many that it becomes ridiculous, unreadable keyword stuffing.<\/span>\r\n<span style=\"font-size: 14pt;\">Don\u2019t ask all these trick questions at once, perhaps don't ask all three, otherwise your good candidates will think you're just messing with them. You want to ask questions about how their methodology, tools, and most importantly how they\u2019ll report back to you.<\/span>\r\n\r\n\u00a0\r\n<h2><span style=\"font-size: 18pt;\"><strong>What are some great questions to ask SEO candidates?<\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\n<img class=\"aligncenter wp-image-3960 size-full\" src=\"https:\/\/prosmarketplace.com\/blog\/wp-content\/uploads\/2019\/07\/1.jpg\" alt=\"\" width=\"1080\" height=\"460\" \/>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">Here are some questions you can select. Naturally, you will want to include some of your questions relevant to your business niche.<\/span>\r\n<span style=\"font-size: 14pt;\">If, for example, you work in a heavily competitive SEO area, like travel or retail clothing, then you will likely need to explore competitors and research and study their PPC and content outreach strategies more than you would, for example, a business that deals with local septic tank emptying.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Here are some things to get you thinking about what to ask your candidates:<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\"><strong>\u2022 <\/strong>What clients have you worked with before, and what techniques were employed?<\/span>\r\n<span style=\"font-size: 14pt;\"><strong>\u2022 <\/strong>What\u2019s your methodology when prioritizing what to do to increase a website\u2019s rankings?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 How do you measure your SEO work and activities?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 How do you prefer to report back your work to management?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 Have you ever worked with a site that has been penalized?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 How do you conduct competitor SEO analysis?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 Tell me about a time your SEO efforts did not work? What did you learn and then do about it?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 What professional groups do you belong to or follow so that you keep up to date with the latest SEO developments and research?<\/span>\r\n<span style=\"font-size: 14pt;\">\u2022 What was your most significant SEO success and what do believe contributed to it?<\/span>\r\n\r\n\u00a0\r\n<h2><span style=\"font-size: 18pt;\"><strong>The second interview stage<\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\n<span style=\"font-size: 14pt;\">It\u2019s likely now that you only have a few remote SEO specialists remaining on your list. Invite them back for a second interview where you might do the following:<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Probe much deeper into their previous experience. Spend time asking follow-up questions to explore their strengths and weaknesses.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Ask them to outline in as much detail as possible a previous project from start to finish. Be sure you get the whole picture as to how your VA works<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Ask about salary and job career expectations. Be honest and open; make sure they're aware of all they need to be about what it's like working for you.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">\u2022 Give them a paid task, could be an SEO analysis of your site. Offer perhaps $30 to your top 2 candidates. Give them the same amount of time, say three to four days. The results will not only help your decision; it will give you valuable information even if you do not hire them. After all of this, you should be in a great position to hire the perfect SEO specialist.<\/span>\r\n<span style=\"font-size: 14pt;\">Hiring from a Venezuela saves you money and headaches Hiring remote SEO specialists from Venezuela means you\u2019ll be paying considerably less than you would for hiring a local full-time hire. And if you follow our tips, you\u2019ll end up with someone just as good. If not better. Digital marketing agencies that are looking to expand quickly might also benefit from hiring an SEO specialist. They are a hard-working workforce with a good command of English. For more articles on hiring remote workers <a href=\"https:\/\/prosmarketplace.com\/blog\">click here to visit our blog<\/a>.<\/span>\r\n\r\n<span style=\"font-size: 14pt;\">Happy hirings!<\/span>\r\n\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"categories":[1593,1607,1597],"tags":[],"class_list":["post-6544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contratacion","category-empleadores","category-reclutamiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo contratar un Especialista en SEO a tiempo completo de Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"si Google no clasifica bien tu sitio web, obtendr\u00e1s poco o ning\u00fan tr\u00e1fico. Es por ello que puedes necesitar contratar un Especialista en SEO\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prosmarketplace.com\/blog\/como-contratar-un-especialista-en-seo-a-tiempo-completo-de-latinoamerica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo contratar un Especialista en SEO a tiempo completo de Latinoam\u00e9rica\" \/>\n<meta property=\"og:description\" content=\"si Google no clasifica bien tu sitio web, obtendr\u00e1s poco o ning\u00fan tr\u00e1fico. 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