Sin duda alguna, la identidad visual y la marca de una empresa son importantes para las estrategias generales de marketing. Por tanto, para lograr los objetivos de la estrategia es necesario un dise\u00f1ador gr\u00e1fico. Ahora bien. \u00bfPuede ser uno remoto? \u00a1Por supuesto! Veamos c\u00f3mo puedes contratar un dise\u00f1ador remoto.<\/p>\r\n
El logotipo, los colores de la p\u00e1gina y el aspecto general de un sitio web son cruciales para tener fuerte presencia en el mundo digital. Y por ende un negocio encaminado al \u00e9xito.<\/p>\r\n
Una infograf\u00eda de Micro Creatives, una agencia de dise\u00f1o creativo, revel\u00f3 que el 61% de los profesionales del marketing afirman que los elementos visuales son esenciales para el \u00e9xito del marketing digital.\u00bfEst\u00e1n en lo cierto? Veamos lo que dicen las estad\u00edsticas.<\/p>\r\n
Afortunadamente, t\u00fa puedes superar esto contratando a un dise\u00f1ador remoto de tiempo completo\u00a0para que forme parte de tu equipo. As\u00ed ahorras dinero\u00a0 y cuentas con alguien dedicado a trabajar en la identidad visual de tu marca. Estos son los beneficios que consigues al contratar a un dise\u00f1ador remoto.<\/p>\r\n
Te dejamos las razones sobre c\u00f3mo un dise\u00f1ador remoto puede complementar mejor tu estrategia de marketing.<\/p>\r\n
En lugar de perder tiempo investigando las mejores pr\u00e1cticas de identidad visual, puedes contratar a alguien para que se encargue de esto. Un dise\u00f1ador remoto tendr\u00e1 la experiencia y el conocimiento para desarrollar una estrategia visual de marca.<\/p>\r\n
Desde logotipos hasta folletos, se puede crear un aspecto visual que se alinee con los objetivos de tu empresa. Los consumidores quieren sentirse comprometidos y entusiasmados con su marca. Contratar a un dise\u00f1ador remoto a tiempo completo que te quite esta tarea de las manos es ideal.<\/p>\r\n
Tal vez no necesitas el dise\u00f1o de un sitio web completo. Sin embargo, las redes sociales o entradas en blogs necesitan algunos gr\u00e1ficos llamativos. Un dise\u00f1ador remoto puede encargarse de la tarea diaria de crear gr\u00e1ficos atractivos.<\/p>\r\n
La infograf\u00eda Micro Creatives revel\u00f3 que el tiempo de atenci\u00f3n de un usuario web es de 6,8 segundos. Sus publicaciones en redes sociales y blogs son contenido que probablemente producir\u00e1 todos los d\u00edas. Por lo tanto, vas a necesitar una rotaci\u00f3n diaria de gr\u00e1ficos atractivos para captar la atenci\u00f3n de tu audiencia. Un dise\u00f1ador remoto\u00a0 har\u00e1 esto por ti.<\/p>\r\n
Hoy en d\u00eda, con Internet de alta velocidad y plataformas como la nuestra facilitan la conexi\u00f3n con el dise\u00f1ador remoto. El entorno de trabajo del pasado hace hincapi\u00e9 en la colaboraci\u00f3n en la oficina.<\/p>\r\n
Un dise\u00f1ador remoto est\u00e1 disponible independientemente de las limitaciones geogr\u00e1ficas. Ya sea que te encuentres en los Estados Unidos, el Reino Unido o Australia, puedes contratar a un talentoso dise\u00f1ador remoto. Existe flexibilidad en cuanto a la forma en que se comunican, colaboran y delegan las tareas.<\/p>\r\n
Tu identidad visual puede moldear tu acercamiento a otras partes del negocio. Por ejemplo, un nuevo logotipo puede unir la cuenta de redes sociales, sitio web y tarjetas de visita.<\/p>\r\n
Esta cohesi\u00f3n a\u00f1ade credibilidad a tu marca ya que todo est\u00e1 bajo una misma est\u00e9tica visual. Adem\u00e1s, un dise\u00f1ador remoto tienen experiencia en identidad de marca. Puede ayudar a escribir y discutir sobre tu marca de una manera que coincida con la identidad visual.<\/p>\r\n
No es dif\u00edcil ver c\u00f3mo un dise\u00f1ador remoto puede ayudar a mejorar tu negocio. El ahorro de costos y la experiencia pueden ser de gran ayuda para llegar a un p\u00fablico objetivo.<\/p>\r\n
Ya tienes una idea de lo que pueden hacer, ahora bien, \u00bfqu\u00e9 estrategia necesitas para atraer al mejor talento de dise\u00f1o remoto?<\/p>\r\n
Antes de empezar a buscar un dise\u00f1ador remoto, revisa tus necesidades. Este m\u00e9todo puede ayudar a establecer un presupuesto y las calificaciones que necesitas.<\/p>\r\n
Por ejemplo, si una empresa de dise\u00f1o ya ha manejado tu logotipo, es posible que s\u00f3lo necesites ayuda gr\u00e1fica diaria. Por lo tanto, en lugar de contratar a un dise\u00f1ador remoto con a\u00f1os de experiencia, es posible que puedas ahorrar algo de dinero contratando a un dise\u00f1ador interno.<\/p>\r\n
Ahora que sabes lo que necesitas, puedes crear r\u00e1pidamente una descripci\u00f3n del trabajo. Dentro de ella, aseg\u00farate de incluir lo siguiente:<\/p>\r\n
S\u00e9 lo m\u00e1s claro posible sobre el tipo de dise\u00f1ador remoto que necesitas. Esta t\u00e1ctica te ayudar\u00e1 a eliminar a aquellos que pueden no ser los m\u00e1s adecuados.<\/p>\r\n
Contratar a un dise\u00f1ador remoto requiere algo de trabajo en la parte delantera. Es cr\u00edtico que determinen los programas que necesitas que ellos usen cuando trabajen. Por ejemplo, para tu blog diario y los gr\u00e1ficos de medios sociales, puede que desees que utilicen Canva<\/a>, Adobe Photoshop<\/a> o Adobe Illustrator<\/a>.<\/p>\r\n Es esencial que informes al potencial dise\u00f1ador remoto de los programas necesarios. Esta pr\u00e1ctica te permite encontrar a alguien que est\u00e9 capacitado en tu programa preferido. Lo mismo puede decirse de los programas y aplicaciones de comunicaci\u00f3n y gesti\u00f3n de proyectos.<\/p>\r\n Es \u00fatil tener un presupuesto en mente para saber cu\u00e1nto quieres gastar. Este m\u00e9todo ofrece un gran punto de partida para la negociaci\u00f3n. Sin embargo, es crucial ser flexible.<\/p>\r\n Los dise\u00f1adores Remotos tienen un menor costo de vida. Por lo tanto, es probable que sea m\u00e1s f\u00e1cil llegar a un salario mutuamente beneficioso que funcione para ambos.<\/p>\r\n La mejor manera de conocer a un dise\u00f1ador remoto que encaje bien es echar un vistazo a su portafolio. Puedes ver f\u00e1cilmente si su trabajo es adecuado para tu marca. Tambi\u00e9n puedes generar preguntas relacionadas con sus proyectos anteriores.<\/p>\r\n Muchos dise\u00f1adores incluir\u00e1n testimonios y empresas con las que han trabajado. Eche un vistazo a estos, as\u00ed puedes tener una idea de su trabajo, y tambi\u00e9n hablar con alguien que pueda hablar de su \u00e9tica de trabajo.<\/p>\r\n A veces una entrevista no es suficiente. Tener m\u00faltiples tipos de comunicaci\u00f3n con un candidato potencial es \u00fatil. Una entrevista telef\u00f3nica r\u00e1pida puede ayudar a conectarse con numerosos candidatos. Tambi\u00e9n permite eliminar r\u00e1pidamente a los dise\u00f1adores remotos que no encajan.<\/p>\r\n A partir de ah\u00ed, puedes elegir entre tres y cinco candidatos principales para una entrevista en v\u00eddeo. En ese momento, puedes captar las se\u00f1ales visuales que permiten decidir si esta persona es el mejor candidato para el trabajo.<\/p>\r\n \u00bfHas utilizado alguna vez Canva<\/a>, Adobe Photoshop<\/a> o illustrator<\/a>? Si es as\u00ed, \u00bfpara qu\u00e9 la usaron? Estos son los tipos de preguntas que debes hacer. Examina todas tu necesidades y expectativas, convi\u00e9rtelas en preguntas.<\/p>\r\n A continuaci\u00f3n, puedes recorrer tu lista de necesidades para ver si un dise\u00f1ador remoto las satisface. Tambi\u00e9n te permite comparar a un dise\u00f1ador remoto con otros que hayas entrevistado.<\/p>\r\n Esto funciona muy bien para contratar a un dise\u00f1ador remoto. Puedes tener una idea de sus habilidades y \u00e9tica de trabajo en tiempo real. Tambi\u00e9n asegura que no est\u00e1n perdiendo el tiempo, ya que se les pagar\u00e1 a pesar de todo. Estar\u00e1n motivados para dar lo mejor de s\u00ed mismos. Por lo tanto, un proyecto de prueba financiado es beneficioso para todos los involucrados.<\/p>\r\n Contratar a un dise\u00f1ador remoto puede parecer un proceso abrumador. Sin embargo, no tiene por qu\u00e9 serlo. Un AV remoto que asume el papel de dise\u00f1ador remoto puede ser justo lo que necesitas.<\/p>\r\n Analiza tu empresa para ver cu\u00e1les son tus necesidades de identidad visual. Desde all\u00ed, puedes encontrar un h\u00e1bil dise\u00f1ador remoto en Pros Marketplace que es perfecto para tu marca.<\/p>\r\n","protected":false},"excerpt":{"rendered":" Sin duda alguna, la identidad visual y la marca de una empresa son importantes para las estrategias generales de marketing. Por tanto, para lograr los objetivos de la estrategia es necesario un dise\u00f1ador gr\u00e1fico. Ahora bien. \u00bfPuede ser uno remoto? \u00a1Por supuesto! Veamos c\u00f3mo puedes contratar un dise\u00f1ador remoto. Por qu\u00e9 contratar un dise\u00f1ador remoto […]<\/p>\n","protected":false},"author":1,"featured_media":9616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\u00a0\r\n\r\nIs the visual identity and branding of your company important to your overall marketing<\/span> strategy? Is a remote designer necessary? How much does the design of a website impact your overall view of it? <\/span>\r\n\r\nWhether you realize it or not, the logo, page colors, and overall look of a website are crucial to having a successful business. An infographic from Micro Creatives<\/a><\/span>, a creative design agency, revealed that 61<\/strong> percent of marketers claim that visuals are integral to successful marketing. <\/span>\r\n\r\nAre they right? <\/span>\r\n\r\nCheck out these additional stats from the infographic:<\/span><\/em><\/span>\r\n\r\nPeople retain 65<\/strong> percent of the information they view from three days after they are presented with an image. Ninety-four<\/strong> percent of users will leave a website if it has a poor graphic design. <\/span>\r\n\r\nBlog articles with more images get two times more social media shares as articles with fewer images. <\/span>\r\n\r\nWe are hardwired to pay attention to physically appealing graphics. So, the job of a graphic designer is a crucial component of creating a well-rounded marketing strategy. However, a professional designer can put a dent in your pocket.<\/span>\r\n\r\nFortunately, you can get around this by hiring a full-time remote designer to join your team. From saving money to having someone dedicated to working on your visual identity, there are benefits to hiring a remote designer.<\/span>\r\n\r\n\u00a0\r\n4. Ten en mente una oferta salarial, pero s\u00e9 flexible<\/h3>\r\n
5. Verifica siempre los portafolios<\/h3>\r\n
6. Realiza m\u00faltiples entrevistas<\/h3>\r\n
7. Haz preguntas basadas en escenarios<\/h3>\r\n
8. Ofrece un proyecto de prueba pagado<\/h3>\r\n
Recomendaciones Finales<\/h2>\r\n
Still not convinced?<\/span><\/strong><\/span><\/h2>\r\nTake a look at these reasons why a remote designer can best complement your marketing strategy.<\/span>\r\n\r\n\u00a0\r\n\r\nThe Benefits of Hiring a Remote Designer<\/span><\/strong><\/span>\r\n\r\n\u00a0\r\n\r\nSave on Salary Costs<\/span><\/strong><\/em><\/span>\r\n\r\nYou get a dedicated full-time employee for 40+ hours\/week.<\/span>\r\n\r\nYou get to decide what they do with those hours. Whereas, with freelancers, they may have other projects that have a higher priority for other employers.<\/span>\r\n\r\nAnd with a remote designer, they have a fixed rate of pay regardless of the tasks that you assign them.<\/span>\r\n\r\nIt also makes sense because if you own a web development and design agency and your skill set lies more on conceptualizing web development projects, overall planning and communicating with clients while your strengths are not in design or coding, you may realize that you might need a full-time remote developer or remote designer to compensate where there are weaknesses.<\/span>\r\n\r\n\u00a0\r\n\r\nHave Someone Dedicated to Your Visual Identity<\/span><\/strong><\/em><\/span>\r\n\r\n\u00a0\r\n\r\nInstead of spending time researching visual identity best practices, you can hire someone to handle this. A remote designer will have the experience and knowledge to develop a visual brand strategy. From logos to brochures and everything in between, a remote designer can create a visual look that aligns with your business goals. Consumers want to feel engaged and excited about your brand. Hiring a remote designer can take this task off your hands.<\/span>\r\n\r\n\u00a0\r\n\r\nA Remote Designer Can Handle All Your Design Needs<\/span><\/strong><\/em><\/span>\r\n\r\n\u00a0\r\n\r\nMaybe you don\u2019t need a full website designed. However, your social media or blog posts could use some eye-catching graphics. A remote designer can take on the daily task of creating attractive graphics. Micro Creatives infographic revealed that a web user\u2019s attention span is 6.8 seconds. Your social media posts and blogs are content that you will likely produce every day. So, you are going to need a daily rotation of attractive graphics to capture your audience\u2019s attention. A remote designer can assist with this.<\/span>\r\n\r\n\u00a0\r\n\r\nCollaborate Without Having to Physically Meet<\/span><\/strong><\/em><\/span>\r\n\r\n\u00a0\r\n\r\nThe work environment of the past emphasizes in-office collaboration. Today, a remote designer is available regardless of geographic limitations. Whether you are in the United States, the United Kingdom, or Australia, you can hire a talented remote designer. There is flexibility regarding how you communicate, collaborate, and delegate tasks.<\/span>\r\n\r\n\u00a0\r\n\r\nTheir Help Can Spread to Other Areas<\/span><\/strong><\/em><\/span>\r\n\r\n\u00a0\r\n\r\nYour visual identity can shape your approach to other parts of your business. For instance, a new logo can tie your social media account, website, and business cards together. This cohesiveness adds credibility to your brand as everything is under one visual aesthetic. Also, many remote designers are experienced in brand identity. They can help you write about and discuss your brand in a way that coincides with your visual identity.<\/span>\r\n\r\nIt is not hard to see how a remote designer can help improve your business. The cost savings and expertise can go a long way in reaching your target audience. Now, you have an idea of what they can do. Let\u2019s take a look at a strategy for attracting the best remote design talent.<\/span>\r\n\r\n\u00a0\r\n
How to Hire an Experienced Remote Designer<\/span><\/strong><\/span><\/h2>\r\n\u00a0\r\n\r\nDecide on What You Need.<\/span><\/strong><\/span>\r\n\r\nBefore you begin to search for a remote designer, take a look at your needs. This method can help you establish a budget and the qualifications you need. For example, if a design firm has already handled your logo, you might only need daily graphics help. So, instead of hiring a remote designer with years of experience, you may be able to save some money by hiring an intern designer.<\/span>\r\n\r\n\u00a0\r\n\r\nBe Clear About What You are Looking For<\/span><\/strong><\/span>\r\n\r\nNow that you know what you need, you can quickly put together a job description. Within it, be sure to include the following:<\/span>\r\n\r\nPreferred years of experience.<\/span>\r\nThe qualifications you are seeking.<\/span>\r\nThe design help you need.<\/span>\r\nInformation about your company\u2019s brand and vision.<\/span>\r\nA brief description of expectations (ex. Times they should be available, or hours of work they can expect every week).<\/span>\r\nBe as clear as possible about the type of remote designer you need. This tactic will help you weed out those who may not be the best fit.<\/span>\r\n\r\n\u00a0\r\n\r\nSpecify the Tools You Prefer<\/span><\/strong><\/span>\r\n\r\nHiring a remote designer does require some work on the front-end. It is critical that you determine the programs you need for them to use when working with you. For example, for your daily blog and social media graphics, you may want to have them use Adobe Photoshop or Illustrator.<\/span>\r\n\r\nIt is essential that you inform potential remote designers of the programs needed. This practice enables you to find someone who is skilled in your preferred program. The same can be said for communication and project management programs and applications.<\/span>\r\n\r\n\u00a0\r\n\r\nHave a Salary Offer in Mind, But Be Flexible<\/span><\/strong><\/span>\r\n\r\nIt helps to already have a budget in mind for how much you want to spend. This method gives a great starting point for negotiation. However, it is crucial to be flexible. Remote designers have a lower cost of living. So, it's likely that it will be easier to come to a mutually beneficial salary that works for you both.<\/span>\r\n\r\n\u00a0\r\n\r\nAlways Check Portfolios<\/span><\/strong><\/span>\r\n\r\nThe best way to know a remote designer is a good fit is to take a look at their portfolio. You can easily see if their work is a fit for your brand. You can also create questions related to their past projects. Many designers will include testimonials and companies they have worked with. Take a look at these and reach out if you feel inclined. You can get a feel for their work, and also talk to someone who can speak to their work ethic.<\/span>\r\n\r\n\u00a0\r\n\r\nConduct Multiple Interviews<\/span><\/strong><\/span>\r\n\r\nSometimes, one interview is not enough. Having multiple types of communication with a potential candidate is helpful. A quick phone interview can help you connect with numerous candidates. It also allows you to quickly weed out remote designers who may not be a fit. From there you can pick three to five top candidates for a video interview. At that point, you can pick up on visual cues that enable you to decide if this person is the best candidate for the job.<\/span>\r\n\r\n\u00a0\r\n\r\nAsk Scenario-Based Questions<\/span><\/strong><\/span>\r\n\r\nHave they ever used Adobe Photoshop or illustrator? If so, what did they use it for? These are the types of questions you need to ask. Look at all your needs and expectations, and turn them into questions. You can then go down your list of needs to see if a remote designer meets them. It also allows you to compare a remote designer to others you have interviewed.<\/span>\r\n\r\n\u00a0\r\n\r\nOffer Up a Paid Project<\/span><\/strong><\/span>\r\n\r\nOffering a paid trial projects works excellently for hiring a remote designer. You can get a feel for their skills and work ethic in real time. It also ensures they are not wasting their time as they will be paid regardless. They will be motivated to give it their best. So, a funded trial project is a win-win for everyone involved.<\/span>\r\n\r\n\u00a0\r\n
Final Thoughts<\/span><\/strong><\/span><\/h2>\r\nHiring a remote designer can feel like an overwhelming process. However, it doesn\u2019t have to be. Having a remote designer taking on the role of design can be just what you need. Not only can you save on costs, but you are hiring someone that is dedicated to furthering your brand. Take a look at your company to see what your visual identity needs are. From there, you can find a skilled remote designer that is perfect for your brand. For more articles on hiring remote designers click here to visit our blog<\/a>.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[1593,1607,1597],"tags":[],"class_list":["post-6572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contratacion","category-empleadores","category-reclutamiento"],"yoast_head":"\n