Esto probablemente tomar\u00e1 12 horas a la semana. Aunque esto no parezca mucho tiempo, todo empresario sabe que cada hora del d\u00eda es preciosa. El apilamiento de 12 horas adem\u00e1s de las tareas que ya est\u00e1s manejando puede ser extenuante.<\/p>\r\n
![\"\"](\"https:\/\/prosmarketplace.com\/blog\/wp-content\/uploads\/2019\/07\/giphy-33.gif\")
<\/p>\r\n
- \r\n
- V\u00eda Giphy<\/a><\/dd>\r\n<\/dl>\r\n<\/div>\r\n
Contratar a un asistente virtual que gestione las redes sociales<\/h2>\r\n
Entonces, \u00bfc\u00f3mo se puede combatir lo que se siente como una expansi\u00f3n no deseada de los deberes? \u00a1F\u00e1cil! puedes contratar un Asistente Virtual con experiencia para que gestione las redes sociales. Este paso puede ser justo lo que necesitas para hacer avanzar tu presencia en las redes sociales.<\/p>\r\n
Sin embargo, antes de traer a ese pr\u00f3ximo miembro del equipo, he aqu\u00ed algunas cosas que debes hacer. En primer lugar, aseg\u00farate de que ambos est\u00e1n en sincron\u00eda. De este modo te aseguras de que se represente correctamente tu negocio en las plataformas antes de externalizar la comercializaci\u00f3n.<\/p>\r\n
Establece la voz y la personalidad de tu marca<\/h2>\r\n
Si ya entraste en las redes y aun si no has dado el salto todav\u00eda, debes asegurarte que has establecido la voz y personalidad de tu marca. De ese modo puedes hacer sentir tu presencia en las redes sociales.<\/p>\r\n
- \r\n
- \u00bfEst\u00e1s planeando inyectar humor en tus publicaciones, o quieres ir m\u00e1s en busca de un tono formal?<\/li>\r\n
- \u00bfPiensas compartir v\u00eddeos, im\u00e1genes o utilizar contenido generado por el usuario?<\/li>\r\n<\/ul>\r\n
Decide c\u00f3mo quieres representar a tu empresa antes de contratar a alguien. Este paso te permite tener un claro entendimiento de lo que necesitas para que puedas guiar a tu AV a hacer lo mismo.<\/p>\r\n
Configura herramientas que te ayuden a delegar el trabajo<\/h2>\r\n
Solo como recordatorio con respecto a lo que hace un AV. Los AVs est\u00e1n destinados a tomar tareas y responsabilidades que podr\u00edas hacer tu mismo, pero no tienes el tiempo para hacerlo. Por lo tanto, tiene sentido delegar las tareas administrativas.<\/p>\r\n
Un calendario<\/h3>\r\n
Haz esto para llevar tu AV hacia el \u00e9xito desde el principio al tener las herramientas necesarias en su lugar. Primero, aseg\u00farate de tomarte el tiempo para crear un calendario de contenido. Adem\u00e1s, establece un lugar para almacenarlo, esto podr\u00eda ser tan simple como configurar un tema de WordPress.<\/p>\r\n
Por un lado, el calendario le permitir\u00e1 a tu AV saber el contenido que debe publicar al d\u00eda al d\u00eda. Y en cuanto al lugar donde lo fijar\u00e1s, es el lugar donde puedes alojar el contenido para que ellos lo utilicen para publicar.<\/p>\r\n
Herramientas de colaboraci\u00f3n<\/h3>\r\n
Otro recurso en el que deber\u00edas invertir es en una herramienta de colaboraci\u00f3n. Aunque el correo electr\u00f3nico puede ser genial, es f\u00e1cil que los mensajes se pierdan (especialmente en las conversaciones cotidianas).<\/p>\r\n
Programas como Asana, Trello, Basecamp, u otras herramientas de gesti\u00f3n de proyectos y colaboraci\u00f3n pueden ayudarte a delegar f\u00e1cilmente tareas mientras compartes archivos y mensajes. Conocer estas herramientas de antemano te permitir\u00e1 saltar directamente el ritmo de las cosas con el entrenamiento de tu Asistente.<\/p>\r\n
Contratar un asistente remoto que administre las redes sociales<\/h2>\r\n
\u00bfYa has hecho todo los pasos previos? Entonces, ya tienes el terreno listo para tu Asistente \u00a1Felicidades! Es el momento de contratar a uno. Antes de empezar el proceso de contrataci\u00f3n aseg\u00farate de saber qu\u00e9 habilidades necesitas.<\/p>\r\n
Por ejemplo, si vas a usar Hootsuite para programar tu publicaci\u00f3n y seguir las m\u00e9tricas de tus redes sociales. Entonces tendr\u00eda sentido encontrar a alguien que haya usado esta herramienta o que tenga experiencia trabajando con algo similar. Aseg\u00farate de saber qu\u00e9 calificaciones y conocimientos necesita para cumplir con tu visi\u00f3n del plan de redes sociales.<\/p>\r\n
Por qu\u00e9 un asistente remoto<\/h3>\r\n
Te invitamos a usar nuestra plataforma para encontrar un Asistente remoto experimentado que maneje el idioma ingl\u00e9s. Nuestros Asistentes pueden ser contratados por un salario mensual fijo.<\/p>\r\n
Dado que te ahorras ciertos costos de un asistente presencial un Asistente remoto es una opci\u00f3n sumamente econ\u00f3mica.\u00a0<\/p>\r\n
As\u00ed pues, para los trabajadores remotos significar\u00eda una oferta de trabajo sumamente atractiva y remuneradora. Y para el empleador, significar\u00eda personal capacitado y profesional verdaderamente accesible.<\/p>\r\n
Haz chequeos semanales<\/h2>\r\n
Para asegurarte que t\u00fa y tu Asistente est\u00e9n en la misma onda, establece una hora durante la semana para revisar su desempe\u00f1o. Utiliza estas reuniones para informar de las nuevas tareas y responsabilidades que asignar\u00e1s en la herramienta que hayas escogido.<\/p>\r\n
Adem\u00e1s, comunica cu\u00e1les son tus expectativas con respecto a la publicaci\u00f3n y la creaci\u00f3n de contenido. Mu\u00e9strate atento y abierto si tienen alguna pregunta o si desean aclarar alguna de las tareas.<\/p>\r\n
Nunca se sabe c\u00f3mo puede cambiar el enfoque o la estrategia de las redes sociales de una semana a otra. Por lo tanto, es crucial que te mantengas en contacto de manera rutinaria para abordar cualquier cambio.<\/p>\r\n
Tambi\u00e9n es posible que desees tener un poco de tiempo durante cada d\u00eda para hacer un chequeo general y ver c\u00f3mo va el progreso. A medida que ambos contin\u00faen trabajando juntos, encontrar\u00e1n un flujo que funciona para ti y tu trabajador remoto.<\/p>\r\n
Ten claro qu\u00e9 contenido quieres producir<\/h2>\r\n
Como se mencion\u00f3 anteriormente, tener una idea con respecto a tu estrategia de contenido de redes sociales realmente te ayudar\u00e1 a ir directo al plan. A partir de este plan puedes encargar la comercializaci\u00f3n de redes sociales a un Asistente.\u00a0<\/p>\r\n
Es probable que puedas hacer que ellos se encarguen de otras tareas que son importantes. Por lo tanto, antes de empezar necesitar\u00e1s tener una visi\u00f3n s\u00f3lida sobre el tipo de contenido que quieres producir y publicar.<\/p>\r\n
\u00bfVas a centrar la estrategia de redes sociales en el v\u00eddeo o en el contenido generado por el usuario? Ten una manera eficiente para que tu Asistente\u00a0 localice y publique este contenido. La gesti\u00f3n de las redes sociales puede resultar bastante confusa al principio, especialmente si est\u00e1s publicando en varias plataformas y cada una tiene un contenido diferente.<\/p>\r\n
Por lo tanto, aseg\u00farate de conocer el contenido que deseas, y ten una manera f\u00e1cil para que los trabajadores remotos puedan obtener este material.<\/p>\r\n
Conoce y comunica tus expectativas<\/h2>\r\n
Debes tener claro lo que quieres y comunicarlo tambi\u00e9n con claridad. Por ejemplo, preg\u00fantate:<\/p>\r\n
- \r\n
- Qu\u00e9 tan involucrado quieres que est\u00e9 tu Asistente en el proceso de gesti\u00f3n de las redes sociales<\/li>\r\n
- Si necesitas que alguien publique el contenido<\/li>\r\n
- O necesitas a alguien para crear mensajes de conversaci\u00f3n para interactuar con tus seguidores<\/li>\r\n<\/ul>\r\n
S\u00e9 muy claro durante el proceso de la entrevista acerca de lo que est\u00e1s buscando. De esta manera, encontrar\u00e1s a alguien que pueda realizar las tareas exactas que necesitas.<\/p>\r\n
Definir tus expectativas te ayudar\u00e1 a decidir si necesitas un profesional de las redes sociales. O alguien que pueda manejar las \u00e1reas m\u00e1s complejas de la gesti\u00f3n de redes sociales (crear una estrategia).<\/p>\r\n
Adem\u00e1s de tus expectativas generales, tienes que hacerles saber qu\u00e9 d\u00edas necesita que revisen el contenido nuevo. Tambi\u00e9n debes establecer el momento en que necesitan ponerse en contacto contigo y la frecuencia con la que deben hacer un seguimiento de los ratings.<\/p>\r\n
Controla la carga de trabajo<\/h2>\r\n
Una vez m\u00e1s, con un Asistente Virtual, es probable que tengas que hacer frente a otras tareas<\/a>. No hay nada malo en ello, ya que es la naturaleza de la asistencia virtual. Sin embargo, quieres asegurarte que tu AV tenga\u00a0suficiente tiempo para hacer todo.<\/p>\r\n
Si est\u00e1n gastando una cantidad significativa de tiempo respondiendo a los mensajes en las redes sociales y manejando la creaci\u00f3n de contenido. Entonces esto podr\u00eda alejarlos de otras cosas que puedes necesitar que hagan.<\/p>\r\n
Tienes que decidir cu\u00e1nto es una cantidad de tiempo razonable para completar las tareas que necesitas terminar. Gestionar redes sociales y su marketing de las mismas son proyectos que no puedes descuidar y requieren mucho tiempo; por tanto, se los puedes asignar a un Asistente. As\u00ed que, es importante que controles el trabajo, y sepas delegar tareas a tu Asistente.<\/p>\r\n
Continuar proporcionando capacitaci\u00f3n y retroalimentaci\u00f3n<\/h2>\r\n
Siempre es una gran idea ofrecer oportunidades adicionales de entrenamiento para tu AV. Puede ser la primera vez que interact\u00faan con las redes sociales a nivel empresarial, o pueden querer esforzarse m\u00e1s para que el negocio tenga \u00e9xito en las redes. Por lo tanto, t\u00f3mate el tiempo para hablar con tu AV y ver cu\u00e1les son sus experiencias con respecto a la administraci\u00f3n de redes.<\/p>\r\n
Con el tiempo, pueden estar equipados para manejar tareas m\u00e1s avanzadas, e incluso pueden querer proporcionar sus puntos de vista sobre la estrategia de redes sociales.<\/p>\r\n
Es esencial que te reunas regularmente con tu AV para discutir en qu\u00e9 se han destacado y c\u00f3mo pueden mejorar. Este di\u00e1logo asegurar\u00e1 que est\u00e1s proporcionando la retroalimentaci\u00f3n necesaria que ellos necesitan para seguir cumpliendo con tus expectativas.<\/p>\r\n
El entrenamiento y la retroalimentaci\u00f3n consistente son dos maneras significativas de darle a tu AV las herramientas para tener \u00e9xito.<\/p>\r\n
Recomendaciones finales<\/h2>\r\n
La gesti\u00f3n de las redes sociales no es f\u00e1cil. Si lo fuera, todo el mundo lo estuviera haciendo bien. Por lo tanto, si vas a tomar esta tarea y externalizar algunas de las tareas administrativas a un AV es importante que transmitas tus expectativas y que proporciones las herramientas adecuadas.<\/p>\r\n
Cada plataforma de redes sociales tiene sus propios matices. As\u00ed que aseg\u00farate de que est\u00e1s trabajando con un AV que tiene alguna experiencia con las plataformas que deseas utilizar.<\/p>\r\n
La gesti\u00f3n de estas plataformas es una pr\u00e1ctica necesaria que todas las empresas (grandes y peque\u00f1as) deben llevar a cabo para lograr el reconocimiento de la marca. Puede parecer desalentador, especialmente si ya est\u00e1s abrumado con otras tareas. Sin embargo, un Asistente remoto puede ayudarte con toda la gesti\u00f3n de las redes sociales, y quitarte un poco de todo el trabajo que tienes.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
Como muchos de nosotros hemos llegado a saber, en la \u00faltima d\u00e9cada si no tienes presencia en las redes sociales no existes. Y es que si no est\u00e1s all\u00ed, es probable que tus clientes duden de que tu negocio exista en lo absoluto. La buena gesti\u00f3n de las redes sociales es esencial para tu negocio […]<\/p>\n","protected":false},"author":1,"featured_media":9512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"As many of us have come to know over the past decade if you don\u2019t have a social media presence. It is likely that your customers will not think you exist at all. As a result, social media branding and management have become vital skills that entrepreneurs have either had to master or bring someone in to help with. One option would be to outsource social media marketing to a virtual assistant (VA). <\/span>\r\n\r\nAccording to Buffer, a strong social media strategy that includes planning, implementation, and measurement will likely take 12 hours a week<\/a>.<\/span>\r\n\r\nWhile this may not seem like much time, every entrepreneur knows that each hour of the day is precious. Piling on 12 hours in addition to the tasks you are already handling can be a stretch. So, how can you combat what feels like an unwelcome expansion of duties? You can outsource social media marketing to an experienced virtual assistant. This step can be just what you need to move your social media presence forward.<\/span>\r\n\r\nHowever, before you bring on that next team member, here are some things you should do. First, ensure that you both are in sync to correctly represent your business on social media before you\u00a0outsource social media marketing.<\/span>\r\n
Establish Your Brand Voice and Personality<\/strong><\/span><\/h2>\r\nWhether you are already on social media or have yet to make the jump, you need to ensure that you have established your brand voice, personality, and social media presence. Are you planning to inject humor in your postings, or do you want to go more for a formal tone? Are you planning to share videos, images, or utilize user-generated content? Decide how you want to represent your company before you hire someone. This step allows you to have a clear understanding of what you need so you can guide your VA to do the same.<\/span>\r\n
Set Up Helpful Tools That Will Help You Easily Delegate Work\u00a0<\/strong><\/span><\/h2>\r\nJust as a refresher regarding what a VA does, VAs are meant to take duties off of your plate that you could do yourself, but do not have the time to accomplish. Therefore, it makes sense to delegate your administrative tasks. Do this by setting your VA up for success from the get-go by having the necessary tools in place. First, make sure you take the time to create a content calendar<\/a> and a place to store content<\/a>, this could be as simple as setting up a Wordpress theme.<\/span>\r\n\r\nOne is a calendar that will let your VA know the content they should post by day, and the second is where you can house content for them to grab for posting. Another resource you should invest in is a collaboration tool. While email can be great, it is easy for messages to get lost in translation (especially day-to-day conversations). Programs like Asana<\/a>, Trello<\/a>, Basecamp<\/a>, or other project management and collaboration tools can help you easily delegate tasks while sharing files and messaging. Knowing about these tools ahead of time will allow you to jump right into the swing of things with the training of your VA.<\/span>\r\n
Hire a Content VA<\/strong><\/span><\/h2>\r\nNow that you have done some preparation aimed at making the transition for a VA a smooth one. It is now time to search for viable candidates and hire one. Before you start to hire a VA, make sure you know what skills you need. For example, if you are going to use Hootsuite<\/a> to schedule your post and track your social media metrics. Then it would make sense to find someone who has experience working with it or something similar. Make sure you know what qualifications and knowledge you need to fulfill your vision for your social media plan.<\/span>\r\n
Have Weekly Check-Ins<\/strong><\/span><\/h2>\r\nTo ensure that you and your VA are on the same page make sure you establish a time during the week to check in to review their performance. Use these meetings to inform them of new tasks and responsibilities that you will assign on your chosen collaboration tool. In addition what your expectations are regarding posting and the creation of content. Along with asking them if they have any questions or seek clarification on any of the tasks.<\/span>\r\n\r\nYou never know how your social media approach or strategy can change from week-to-week. So it is crucial that you routinely stay in touch to address any changes. You may also want to have a short time during each day to check in and see how progress is going. As you both continue working together, you will find a flow that works for you and your remote worker.<\/span>\r\n
Know the Content You Want to Produce<\/strong><\/span><\/h2>\r\nAs mentioned earlier, having an idea regarding your social media content strategy will really help you come up with a direct plan. From this plan you can outsource social media marketing to your VA. It is likely that you may have them handling other duties that are important. So before starting you'll need to have a solid vision on the type of content you want to produce and post.\r\n\r\nAre you going to focus your social media strategy on video or user-generated content? Have an efficient way for your VA to locate and post this content. Social media management can get pretty confusing, especially if you are posting across multiple platforms and each has different content. So, be sure to know the content you want, and have an easy way for VA remote workers to get this material.<\/span>\r\n
Know and Communicate Your Expectations<\/strong><\/span><\/h2>\r\nHow involved do you want your VA to be in the social media management process? Do you need someone to post your material? Or do you need them to create conversational postings to interact with your fans and followers? Be very clear during the interview process about what you are looking for. That way, you will be able to find someone who can accomplish the exact tasks you need. Defining your expectations will help you decide if you may need an actual social media professional. Or someone who can handle the more complex areas of social media management (creating a strategy). In addition to your overall expectations let them know what days you need them to check for new material. Along with when they need to get into contact with you, and how often they should keep track of metrics.<\/span>\r\n
Monitor Their Workload<\/strong><\/span><\/h2>\r\nAgain, as a Virtual Assistant, you'll likely have them tackling quite a few other tasks. There is nothing wrong with this as it is the nature of virtual assisting. However, you want to ensure that your VA has enough time to get everything done. If they are spending a significant amount of time responding to messages on social media and handling content creation. Then it could take them away from other things you may need them to do.<\/span>\r\n\r\nSo, you'll have to decide what is a reasonable amount of time to complete the tasks at hand. Social media management and social media marketing are involved projects and you can\u00a0outsource social media marketing and social media management to a VA.<\/span>\r\n\r\nTherefore, it is crucial that you determine what tasks your VA should do, and what you should be doing yourself.<\/span>\r\n
Continue to Provide Training and Feedback<\/strong><\/span><\/h2>\r\nIt is always a great idea to offer additional training opportunities<\/a> for your VA. It may be their first time interacting with social media on a business level, or they may have a desire to become more well-versed in working with it. So, take time to speak with your VA and see what are their experiences regarding social media management. (If they do have vast experience then they may be the ideal fit to outsource social media marketing too.)<\/span>\r\n\r\nOver time, they may be equipped to handle more advanced tasks, and may even want to provide their insights on your social media strategy. Also, always make a practice of sitting down with your VA to discuss where they have excelled and how they can improve. This dialogue will ensure that you are providing the necessary feedback they need to keep meeting your expectations. Training and consistent feedback are two significant ways to give your VA the tools to succeed.<\/span>\r\n
Final Thoughts<\/strong><\/span><\/h2>\r\nSocial media management is not easy if it were everyone would be doing it right. So, if you are going to take on this task and outsource some of the administrative duties to a VA. It is important that you convey your expectations and provide the right tools. Each social media platform has its own nuances, so make sure you're working with a VA that has some experience with the platforms you want to use.<\/span>\r\n\r\nSocial media management is a necessary practice that all companies (large and small) should engage in for brand awareness. It may seem overwhelming and daunting, especially if you are already swamped with other tasks. However, a VA can help take some of the administrative (and even strategic) social media tasks off your plate.\u00a0For more articles on hiring remote workers click here to visit our blog<\/a>.<\/span>\r\n\r\n,<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[1607,1595],"tags":[],"class_list":["post-6675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empleadores","category-gerencia"],"yoast_head":"\n
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