We are looking for a detail-oriented and creative Researcher & Marketing Content Specialist to join our team and support both Yieldwink (our investment platform) and Tōn Pilates (our fitness venture). This person will be at the center of our content engine — transforming market insights into engaging, timely, and brand-aligned marketing content.Working closely with our Director of Investments, you will research industry trends, monitor curated RSS feeds, and follow a calendar of key events and data releases. You will identify the most relevant pieces of information, turn them into compelling social posts, tag and categorize them appropriately, and feed them into our marketing automation systems.This is a full-time, hands-on role for someone who thrives on digging into data, spotting opportunities, and crafting content that drives engagement and builds brand authority.
Research & Trend Monitoring:
Monitor provided RSS feeds and industry calendars to stay ahead of key news, data releases, and trends.
Identify topics that align with Yieldwink’s mission of promoting alternative investments and Tōn Pilates’ brand goals.
Content Creation & Curation:
Translate research findings into short-form posts, captions, and content briefs.
Draft marketing copy that is clear, engaging, and on-brand.
Tag and categorize content for tracking and analytics purposes.
Marketing Automation Execution:
Input approved content into our marketing automation workflows (email campaigns, social scheduling, etc.).
Coordinate content timing to maximize visibility and engagement.
Collaboration & Review:
Work under the guidance of Marc (Director of Investments) who will review and approve all content before posting.
Collaborate with other team members to align messaging and ensure content consistency across platforms.
Performance Tracking:
Track content performance and provide feedback to help improve engagement over time.
Proven experience as a researcher, marketing assistant, or content creator.
Strong understanding of digital marketing channels (LinkedIn, Instagram, email marketing).
Excellent writing, editing, and communication skills in English.
Comfortable working with marketing automation tools (Mailchimp, Airtable, ActiveCampaign, or similar).
Highly organized, detail-oriented, and capable of working independently.
Familiarity with investment, finance, or wellness industries a plus but not required.
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