Social Media Paid Advertising Specialist

Full Job Description

Responsibilities:

Plan, launch, and manage paid advertising campaigns across Facebook Ads Manager, Instagram, and YouTube/Google Ads.

Continuously monitor and optimize campaign performance for CTR, CPA, ROAS, and conversions.

Develop custom audiences, retargeting funnels, and lookalike campaigns to maximize performance.

Collaborate with content and creative teams to produce ad assets that convert.

Create weekly/monthly performance reports, presenting results in a clear, digestible format with insights and recommendations.

Calculate ROI and other key advertising metrics to guide budget allocation and strategy.

Maintain tracking systems including pixels, conversion events, and analytics integrations.

Stay updated on platform changes, industry trends, and best practices.

Requirements

3+ years of hands-on experience managing paid social ad campaigns on Facebook, Instagram, and YouTube.

Proven success in managing campaigns with measurable ROI.

Strong understanding of advertising metrics: CTR, CPM, CPA, ROAS, LTV, and others.

Experience with Meta Business Suite, Google Ads, and YouTube Campaign Manager.

Familiarity with tools like Google Analytics, Tag Manager, and reporting dashboards.

Ability to write ad copy and guide creative strategy based on performance data.

Strong communication and organizational skills.

Bachelor’s degree preferred but not required — results and experience matter most.

You’re a Great Fit If You…

Are relentlessly focused on performance and results.

Love working with numbers, analytics, and dashboards.

Are self-driven and take full ownership of your campaigns.

Constantly test, learn, and improve.

Can clearly explain what’s working, what’s not, and why.

Compensation & Perks

Competitive pay based on experience and performance.

Flexible work schedule (remote-friendly).

Supportive, fast-paced team with room for growth.

Access to tools, education, and data to do your best work.

Job Responsibilities

Job Responsibilities / Responsabilidades del Puesto

Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and YouTube.

➤ Planificar, lanzar y gestionar campañas publicitarias pagadas en Facebook, Instagram y YouTube.

Monitor campaign performance daily and make real-time optimizations for better results.

➤ Supervisar el rendimiento de las campañas diariamente y realizar optimizaciones en tiempo real para mejorar los resultados.

Create and manage custom audiences, lookalike audiences, and retargeting funnels.

➤ Crear y administrar audiencias personalizadas, audiencias similares y embudos de retargeting.

Collaborate with content and design teams to develop high-converting creatives.

➤ Colaborar con los equipos de contenido y diseño para desarrollar materiales publicitarios de alto rendimiento.

Write or oversee ad copy to ensure it aligns with strategy and converts effectively.

➤ Redactar o supervisar los textos publicitarios para garantizar que se alineen con la estrategia y generen conversiones.

Set up and maintain tracking pixels, events, and conversion tracking tools.

➤ Configurar y mantener píxeles de seguimiento, eventos y herramientas de seguimiento de conversiones.

Analyze performance data to calculate ROI and key metrics (CPA, CTR, ROAS, etc.).

➤ Analizar los datos de rendimiento para calcular el ROI y las métricas clave (CPA, CTR, ROAS, etc.).

Develop weekly and monthly performance reports with insights and recommendations.

➤ Elaborar informes semanales y mensuales con análisis y recomendaciones basadas en el rendimiento.

Stay informed about algorithm updates, platform changes, and industry best practices.

➤ Mantenerse informado sobre actualizaciones de algoritmos, cambios en las plataformas y mejores prácticas del sector.

Work within allocated budgets and maximize efficiency of ad spend.

➤ Trabajar dentro de los presupuestos asignados y maximizar la eficiencia del gasto publicitario.

Job Requirements

Job Requirements / Requisitos del Puesto

Minimum of 3 years of experience managing paid social media campaigns (Facebook, Instagram, YouTube).

➤ Mínimo de 3 años de experiencia gestionando campañas de publicidad pagada en redes sociales (Facebook, Instagram, YouTube).

Proven track record of driving results and achieving positive ROI.

➤ Historial comprobado de generar resultados y alcanzar ROI positivo.

Strong understanding of key advertising metrics (CTR, CPM, CPA, ROAS, LTV, etc.).

➤ Sólido conocimiento de métricas publicitarias clave (CTR, CPM, CPA, ROAS, LTV, etc.).

Experience using Meta Business Suite, Google Ads, and YouTube Campaign Manager.

➤ Experiencia utilizando Meta Business Suite, Google Ads y el Administrador de Campañas de YouTube.

Ability to set up and manage tracking tools (pixels, events, Google Analytics, Tag Manager).

➤ Capacidad para configurar y administrar herramientas de seguimiento (píxeles, eventos, Google Analytics, Tag Manager).

Skilled in creating and presenting clear performance reports.

➤ Habilidad para crear y presentar informes de rendimiento claros y detallados.

Strong analytical skills and data-driven mindset.

➤ Fuertes habilidades analíticas y mentalidad orientada a los datos.

Excellent communication and organizational skills.

➤ Excelentes habilidades de comunicación y organización.

Bachelor’s degree preferred but not required.

➤ Título universitario preferido, pero no obligatorio.

Self-starter who takes ownership and can work independently.

➤ Persona proactiva que asume responsabilidad y puede trabajar de forma autónoma.

Skills Required

• Facebook Ads - Expert
• Instagram Ads - Expert
• Youtube Ads - Intermediate

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