Full Job Description

What is an email marketing manager?

An email marketing manager is a marketing professional who plans, designs and executes marketing campaigns using email as their primary channel. They work directly with other elements of the marketing team to ensure that each email is correctly designed, formatted properly and reads well. The marketing manager typically oversees the various marketing lists that a business has on file and decides how to segment each audience to maximise engagement with relevant email marketing. The manager's core responsibility is to ensure that each campaign meets business objectives and maintains a positive brand position.

Job Responsibilities

Plan email marketing campaigns & Email Creation

Marketing managers often build a wider strategy around an organization's email marketing. This includes identifying broader goals of the marketing team, such as generating more leads, and planning how email marketing might help them achieve this goal. The manager then typically liaises with other marketing managers to care for the entire customer journey, from initial email contact to enquiry or sale.

During this planning stage, the marketing manager typically decides on the subject of the email, how they plan to distribute it, who they plan to distribute it to and how it might look in terms of design. With this information, they then start building the email or distributing the work to other creatives in the team with a cohesive brief. It's crucial that a marketing manager plans ahead at this stage, as email marketing campaigns generally make up broader marketing strategies that may play out over several months.

Email reporting

A core part of managing an email campaign is providing in-depth reporting on successes and failures. A marketing manager generally looks to report on click-through rate, open rate and other analytical metrics. Aside from reporting these results to senior management, having experience in reporting helps the manager identify any strengths or weaknesses within the email campaign and act accordingly. The marketing manager may also present these results to a larger audience, requiring data visualization skills.

Manage email database

An email database is a collection of email addresses from individuals that consent to receive email communication. Depending on the complexity of the campaign, a marketing manager may decide who's going to receive a certain email by segmenting the wider email database. During the planning phase, you may decide that only loyal customers with several purchases are going to receive a specific email talking about a sale. This requires managing the database to separate existing customers into a specific mailing list, ready for the new campaign.

Attention to detail

Attention to detail is useful in this role as the end product is directly sent to, and viewed by, customers of the business. Having errors or misspellings may reflect badly on the organisation and result in complaints or losing customers. This highlights how crucial it is for a marketing manager to spot inconsistencies and fix them accordingly. Depending on how agile the organisation is, a marketing manager may work to tight deadlines, which requires maintaining good attention to detail over shorter, intense periods of time.

Problem-solving

Email marketing is an established and competitive form of marketing. This makes it vital for a marketing manager to stay up-to-date on different elements of the industry and how to approach new challenges. This generally requires a logical approach to solving different problems and a high level of critical thinking. Depending on the targets put in place, a marketing manager may use critical thinking to establish how they're going to use emails to reach different elements of the market.

Analysis

Understanding how to report on the success of an email campaign is vital for two core reasons. Firstly, having a good understanding of performance means the manager may apply these findings to future campaigns and improve success. Secondly, marketing teams work to specific targets, which requires accurate and reliable reporting for tracking progress. The marketing manager is typically accountable for the email marketing targets, which requires a fundamental understanding of how to properly report on metrics such as open rate, click-through rate and conversions.

Job Requirements

DO NOT APPLY if you haven't worked in an ESP for more than 3 years.

This is not a BEGINNER or IMMEDIATE role.

We are looking for funnel building and email expert to help build sophisticated automations with actionable triggers for both lead gen and ecommerce clients.

Skills Required

• Email Marketing - Expert

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