Paid Media Specialist

Full Job Description

Job Position: Paid Media Specialist

Location: Remote (EST Timezone)

Work Schedule: Monday -Friday, 9 AM to 5 PM EST

Job Overview:

Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance paid advertising campaigns for mid-sized B2B tech companies.

Join Us:

If you thrive in a fast-paced environment, possess a deep understanding of digital marketing, and are proficient in managing complex ad campaigns, we invite you to apply and contribute to our continued success and growth.

Job Responsibilities

Responsibilities:

• Develop and launch comprehensive digital advertising campaigns on platforms including Google Ads, LinkedIn Ads, and Facebook Ads.
• Continuously analyze and optimize campaigns to increase return on ad spend (ROAS) through targeting adjustments, bid optimizations, and effective keyword management.
• Oversee budget allocation and management across multiple campaigns.
• Implement and refine conversion tracking and reporting mechanisms to ensure accurate data collection and analysis.
• Regularly report key performance indicators (KPIs), campaign adjustments, and strategic recommendations to client managers.
• Conduct thorough audits of existing campaigns, proposing and implementing enhancements.
• Stay updated and adapt to new advertising platforms as part of our evolving marketing stack.

Job Requirements

Ideal Candidate:

• Demonstrates integrity and accountability.
• Commits to continuous improvement and innovation, aiming for high standards rather than perfection.
• Communicates clearly and effectively, balancing honesty with diplomacy.
• Excels at problem-solving and adopts a solution-focused approach.
• Utilizes a systems thinking perspective to address underlying issues in strategy and execution.

Skills Required

• Linkedin Marketing - Intermediate
• Google Adwords - Intermediate
• Facebook Ads - Intermediate

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