Direct Response Copywriter

Full Job Description

We are seeking a highly skilled, conversion-focused Direct Response Copywriter to write persuasive sales copy for landing pages, emails, ads, VSLs, and sales funnels. This role requires a deep understanding of consumer psychology, sales funnels, and direct response principles to drive measurable results. You’ll work closely with the marketing and paid ads team to create copy that sells, not just sounds good.

Job Responsibilities

Direct Response Copywriting & Sales Messaging

• Write high-converting sales copy for funnels, landing pages, sales letters, VSL scripts, emails, and paid ads.
• Craft irresistible headlines, hooks, and CTAs that drive engagement and conversions.
• Develop high-impact storytelling and emotional triggers to captivate audiences and increase sales.
• Optimize copy for clarity, urgency, and persuasion using AIDA, PAS, and other proven frameworks.
• Conduct A/B testing on ad copy, email sequences, and landing pages to improve conversion rates.

Digital Marketing & Funnel Optimization

• Collaborate with the paid media team to write ad copy that drives high CTR and ROAS.
• Work with the email marketing team to craft automated email sequences that nurture and convert leads.
• Optimize website and landing page copy for SEO, user experience, and lead generation.
• Understand and apply conversion rate optimization (CRO) techniques to enhance campaign performance.

Market Research & Consumer Psychology

• Conduct deep market research to understand the target audience’s pain points, desires, and objections.
• Analyze competitor copy and industry trends to craft unique, high-impact messaging.
• Develop customer avatars and apply behavioral psychology techniques to improve engagement.

Job Requirements

5+ years of experience in direct response copywriting with proven high-performing campaigns.

Strong background in digital marketing, paid ads, and sales funnel strategy.

Experience writing for Facebook Ads, Google Ads, email marketing, landing pages, VSLs, and sales pages.

Deep understanding of conversion principles, persuasion techniques, and buying psychology.

Ability to write in different tones, voices, and styles to match various brands and audiences.

Experience with A/B testing, performance tracking, and optimizing based on data.

Knowledge of email automation tools (Klaviyo, HubSpot, ActiveCampaign, etc.) and ad platforms (Facebook, Google, TikTok, etc.).

Strong understanding of funnels, lead generation, and CRO (ClickFunnels, HighLevel, etc.).

Ability to self-manage, meet deadlines, and deliver sales-driven copy under pressure.

Skills Required

• CopyWriting - Expert
• Marketing - Expert
• English Copywriter - Expert

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