Facebook Ads Specialist & Content Creator (Home Services)

Full Job Description

About the Role:

We’re looking for a talented Facebook Ads Specialist who’s not only an expert in driving high-performing ad campaigns for home service businesses—like roofing, flooring, painting, and window replacement—but also passionate about creating engaging video content and tutorials.

In this unique role, you will manage the full lead generation funnel from ad creation to conversion optimization, while producing videos and tutorials to share on YouTube and other platforms, helping us educate and engage our audience.

Job Responsibilities

What You’ll Do:

Design, implement, and manage Facebook ad campaigns focused on lead generation for home services.

Create, record, and edit tutorial videos and content showcasing ad strategies, tips, and best practices.

Produce compelling video content for YouTube to build brand awareness and community engagement.

Develop and optimize high-converting landing pages.

Set up and maintain GoHighLevel automation workflows.

Monitor campaign performance and continuously optimize for ROI.

Analyze campaign data to identify trends and improve results.

Manage lead nurturing sequences and create persuasive ad copy and creative assets.

Stay up to date with Facebook advertising trends and best practices.

Job Requirements

Required Experience & Skills:

5+ years in digital marketing with a strong focus on lead generation for home services.

Proven expertise with Facebook Ads Manager and successful lead gen campaigns.

Advanced proficiency with GoHighLevel CRM automation workflows.

Strong skills in landing page design and optimization.

Deep understanding of the home services market.

Experience in A/B testing and data-driven optimization.

Comfortable in front of the camera and skilled at producing engaging tutorial content.

Video recording and basic editing skills preferred.

Skills Required

• Facebook Ads - Intermediate

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