Facebook & Google Ads Media Buyer

Full Job Description

ABOUT THIS POSITION: 

As a Media Buyer at The Digital Smile, specializing in Meta and Google, you will play a crucial role in planning, implementing, and managing online advertising campaigns. 

You will need to manage the entire strategy for all our dental practice clients, from ads to funnels, and ensure that all clients stay within their KPIs for cost per appointment.

You are in charge of managing creatives, copy, headlines, pixel tracking, and everything needed to succeed

Job Responsibilities

RESPONSIBILITIES: 

● Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience. 

● Create engaging ad copies and visuals, continuously optimizing them to improve performance. 

● Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach. 

● Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns. 

● Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.

● Decide where ads should appear on the platforms to maximize visibility and impact. 

● Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly. 

● Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement. 

● Generate regular reports on campaign performance and present findings to clients and internal teams 

Job Requirements

QUALIFICATIONS: 

● Holistic understanding of information marketing 

● Minimum 2+ year of experience in conducting Google & Meta media buying activities. 

● Demonstrated analytical and data interpretation skills. 

● Strong verbal and written communication skills. 

● Detail-oriented, organized, consistent, and reliable. 

● Quick learner with the ability to apply personalized training into action. 

● Managed over 6 figures of ad spend. 

● Experience and understanding of both Google and Facebook Ads. 

● Google Marketing Certification is a plus. 

Skills Required

• Google Adwords - Expert
• Facebook Ads - Expert
• Instagram Ads - Expert

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