Facebook Community & Lead Generation Manager (Personal Page Specialist)

Full Job Description

About the Role:

We’re looking for a skilled and proactive Facebook expert to manage and grow a high-impact personal Facebook page with 54,000+ engaged followers. This role focuses on maximizing lead generation, community engagement, and appointment setting through strategic use of Facebook’s personal profile features, comments, DMs, and groups.

If you are a master at turning personal Facebook presence into a powerful business engine—building communities, nurturing leads, and closing appointments—you might be the perfect fit.

Key Responsibilities:

• Monitor and engage with comments on all existing and new Facebook reels/posts daily.

• Manage and respond to direct messages (DMs) with the goal of qualifying leads and booking appointments with the sales team.

• Proactively dig into older posts and reels, mining for opportunities to reconnect with engaged followers or revive conversations.

• Create and manage Facebook Groups that foster a strong community around the personal brand and convert members into leads.

• Develop and implement strategies for lead nurturing, appointment setting, and community engagement through Facebook personal page and groups.

• Collaborate with the sales team to ensure smooth handoff and follow-up of leads and appointments.

• Assist in content ideation and creation—not only reels but also posts and community-focused content that sparks engagement.

• Track engagement, lead generation metrics, appointment conversions, and suggest improvements based on data.

• Stay up to date with Facebook’s platform updates, best practices, and tools relevant to personal pages and group management.

Requirements:

• Proven experience managing and growing large personal Facebook pages (50K+ followers) with demonstrable results in lead generation and appointment setting.

• Deep knowledge of Facebook’s personal page capabilities, including comments, DMs, Facebook Groups, and content strategies.

• Ability to create engaging content that drives community participation and lead conversion.

• Strong communication and sales qualification skills, with a knack for turning conversations into appointments.

• Experience using CRM tools or appointment scheduling software to manage leads and coordinate with sales teams.

• Self-motivated, detail-oriented, and highly organized.

• Able to work 25-30 hours per week, flexible to adapt to posting schedule and engagement needs.

• Bonus: Experience with ManyChat, even if it’s for business pages, and familiarity with automation tools for Facebook.

What We Offer:

• A dynamic role with direct impact on a growing personal brand and business.

• Flexible remote work with a results-driven culture.

• Opportunity to take ownership and shape the Facebook presence from engagement to revenue.

Next Steps: If you’ve made it to the bottom and feel you’re a perfect fit, send your resume and cover letter to [email protected]. Bonus points if you include a 3–5 minute video introducing yourself and why you’re excited about this role.

Job Responsibilities

Key Responsibilities:

• Monitor and engage with comments on all existing and new Facebook reels/posts daily.

• Manage and respond to direct messages (DMs) with the goal of qualifying leads and booking appointments with the sales team.

• Proactively dig into older posts and reels, mining for opportunities to reconnect with engaged followers or revive conversations.

• Create and manage Facebook Groups that foster a strong community around the personal brand and convert members into leads.

• Develop and implement strategies for lead nurturing, appointment setting, and community engagement through Facebook personal page and groups.

• Collaborate with the sales team to ensure smooth handoff and follow-up of leads and appointments.

• Assist in content ideation and creation—not only reels but also posts and community-focused content that sparks engagement.

• Track engagement, lead generation metrics, appointment conversions, and suggest improvements based on data.

• Stay up to date with Facebook’s platform updates, best practices, and tools relevant to personal pages and group management.

Job Requirements

Requirements:

• Proven experience managing and growing large personal Facebook pages (50K+ followers) with demonstrable results in lead generation and appointment setting.

• Deep knowledge of Facebook’s personal page capabilities, including comments, DMs, Facebook Groups, and content strategies.

• Ability to create engaging content that drives community participation and lead conversion.

• Strong communication and sales qualification skills, with a knack for turning conversations into appointments.

• Experience using CRM tools or appointment scheduling software to manage leads and coordinate with sales teams.

• Self-motivated, detail-oriented, and highly organized.

• Able to work 25-30 hours per week, flexible to adapt to posting schedule and engagement needs.

• Bonus: Experience with ManyChat, even if it’s for business pages, and familiarity with automation tools for Facebook.

Skills Required

• Facebook Marketing - Intermediate
• Social Media Moderation - Expert
• Sales - Intermediate

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