Hubspot Marketing Automation Manager

Full Job Description

Responsibilities:

As a Hubspot Marketing Automation Manager for Impruver, Inc you'll play a critical role in helping our organization turn contacts into prospects and prospects into clients. Our marketing automation manager is expected to:

Cultivate audience engagement:

• Create and manage email campaigns, working with the team to bring templates, calls-to-action, and content to life in HubSpot.
• Grow and convert our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests (content will be provided).
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, page visits, etc.).
• Optimize the lead nurturing workflows for these segments to convert leads into customers.

Manage marketing technologies and related processes:

• Act as the primary administrator of our HubSpot instance and contact database including the creation and maintenance of workflows, custom fields, reports, dashboard development, and data flow management.
• Establish and maintain scalable processes that ensure best practices in lead generation and database management.
• Optimize existing marketing automation and lead nurturing processes through email, content, and social channels.

Deliver actionable intelligence and reporting:

• Analyze marketing and sales data to develop insights and make recommendations for optimization.
• Create and maintain reports and dashboards on marketing and sales activities, effectiveness, and business impact.

Background:

• Strong HubSpot experience, especially in environments that leverage that platform for marketing, sales, and customer relationship management.
• Great Written and Verbal Communication in English



Screening questions:

• Please provide examples of the email campaign you’ve written and executed, focusing on the strategy, copy and results.
• Please describe your level of familiarity with Hubspot, focusing on Automation.
• What is your English proficiency level? 

Job Responsibilities

NA

Job Requirements

NA

Skills Required

• CopyWriting - Intermediate
• Cold Emailing - Expert
• Marketing Strategy - Intermediate
• Email Marketing - Expert
• Sales - Intermediate
• Growth Hacking - Beginner
• CRM - Intermediate
• English Copywriter - Intermediate

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