Media Buyer

Full Job Description

We are a Digital Marketing Agency focused on helping businesses attract, engage, and convert their ideal audience.

Our Vision: We imagine a world where service businesses never have to worry about meeting revenue goals, attracting consistent quality customers, retaining customers, or maintaining and growing their overall online presence.

Our goal is to create a growth focused environment where we get our clients amazing results and have fun while doing it.

We value: 

• Attention to detail
• Focusing on the big and small things (it all matters)
• Critical thinking skills
• Over achieving

Who We Are Looking For:

We are on the hunt for an experienced Media Buyer who specializes in the info space, including digital courses, coaching programs, webinars, and other information products. The ideal candidate will be well-versed in managing and scaling paid media campaigns across various platforms, including Facebook, Google, YouTube, and other relevant channels. You should be data-driven, creative in your approach, and adept at turning clicks into conversions. This role is perfect for someone who thrives in a fast-paced environment and is passionate about driving measurable results.

Job Responsibilities

• Campaign Management: Plan, execute, and optimize media buying strategies across multiple platforms (e.g., Facebook, Google, YouTube) with a focus on scaling info product campaigns.
• Performance Monitoring: Continuously monitor key performance indicators (KPIs) such as CPA, ROAS, and conversion rates, making data-driven decisions to improve campaign performance.
• Creative Testing: Develop and test creative assets in collaboration with our content team, identifying winning combinations that resonate with target audiences and drive high conversion rates.
• Budget Management: Effectively manage and allocate media budgets, ensuring optimal use of resources to maximize ROI and achieve campaign goals.
• Market Research & Strategy: Conduct market research to stay ahead of industry trends, competitor strategies, and platform updates, adapting campaigns as needed to maintain a competitive edge.
• Reporting & Analysis: Generate comprehensive performance reports, providing actionable insights and recommendations to improve overall strategy and achieve client objectives.
• Collaboration: Work closely with cross-functional teams including content creators, copywriters, and sales to align media buying strategies with overall marketing goals.

Job Requirements

• 3-5 years of experience as a Media Buyer with a proven track record in the info space, including digital courses, coaching programs, and webinars.
• Expertise in managing and scaling paid media campaigns on platforms such as Facebook, Google, and YouTube.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with funnel strategies, lead generation, and direct response marketing within the info product sector.
• Experience with A/B testing, creative optimization, and audience segmentation.
• Proficient in using tools like Google Analytics, Facebook Ads Manager, Google Ads, and other relevant platforms.
• Ability to manage multiple campaigns simultaneously while maintaining a high level of attention to detail and quality.
• Excellent communication and collaboration skills, with a proactive approach to solving challenges and achieving results.

Skills Required:

• Advanced knowledge of Facebook, Google, and YouTube ad platforms
• Proficiency in data analysis and reporting tools
• Strong understanding of direct response marketing and funnel optimization
• Budget management and ROI optimization
• Creative testing and performance analysis

Skills Required

• Google Adwords - Expert
• Marketing Strategy - Expert
• Facebook Ads - Expert
• Marketing Project Management - Expert
• Youtube - Expert

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