Product Review Research & Setup Specialist

Full Job Description

Overall Goal: Assist The Rehab Guys to become the “Consumer Reports of Medical Equipment” by creating memorable, comprehensive product reviews (both long-form written and short-form video format) that contain amusing / humorous / insightful characteristics that cause people to want to share and link to the reviews because of their high quality. 

Job Activities:

1. Research and create an initial outline (skeleton) for written product reviews. - First - thoroughly research, brainstorm and record differences and similarities between a group of products. (Following the outline at the bottom of this document.) Next, the team will then edit the outline to add our professional input. Finally, the outline can be outsourced to a professional writer to put into a blog format similar to http://thewirecutter.com/reviews/best-bike-rack-for-cars/ 
2. Use the written product review outline to write a shortened outline for a 2-5 minute product review video. This also will be edited and added upon by the CEO and CMO before production.
3. Work with CMO to maintain an editorial calendar for future product reviews and order the products needed for the upcoming reviews. Working with customer service to order the products, making sure the products are delivered, and then making sure the products are packed back up and inventoried for resale.
4. Link building outreach - Once we have a product review produced, we will strategically reach out to other web sites that link out to similar products. For practice, we can start immediately to build .EDU links to the Scholarship program. There are several tools and techniques that you will be trained on. This is really a “relationship building” exercise where you reach out to other web sites via email and phone to ask that they promote (link) to our link-worthy content. Success rate is anywhere from 2% to 10%. This guy achieved 11% in his niche. Will possibly subscribe to a tool to help track these campaigns to maximize effectiveness.

Product Review Setup Steps

The CMO will choose a product category (Ex: power tub lifts, wheelchair cushions, threshold ramps, pressure relief mattresses). The product review setup specialist will do the initial research and set up to allow CEO and CMO to maximize their efficiency at reviewing products, making videos and producing the final written content.

Online Product Research & Brainstorming:

Example Project: The 5 Best Power Bath Tub Lifts

• Read up on each product line to become a junior subject matter expert
• Search for professional reviews about power bath lifts done online by others to get a head start on the research. Save the links.
• Search for customer reviews and ratings on other web sites, like Amazon. Save a short summary of the findings, plus the links. Ex: Drive Medical Tub Lift on Amazon with 118 Customer Reviews
• Brainstorm a list of common comparable features. Ex: 
• Width, Height, Weight
• Battery life, battery charge time
• Surface comfort and materials
• Overall stability, anti-tipping, non-slipping
• How far down into the bathtub does the lift go? (Seems to be important)
• Hand controls
• Price differences
• Brainstorm an idea list of innovative / creative ways to test the products. Ex:
• Weight test: Place 2-3 large 45lb weights on Mike’s lap and attempt 3 full up-down cycles on the power tub lift
• Slip test (Not sure how to pull this off - maybe wrap in saran wrap)
• Tip test: Attempt to tip left/right and pick up soap off the floor
• Call on manufacturer’s reps to get insights on the benefits of their product
• Create a sample comparison grid using 4-5 products and fill in the sections that you can with the information that you have (Ex: dimensions). Don’t fill anything in for things that must be tested (Ex: stability), but provide an empty column for it to be filled in later.
• Brainstorm the list of potential sections for the written review
• Brainstorm a list of potential FAQ
• What important pictures would you take and feature? Save them to a file
• Suggest conclusions, sub-titles, section headers
• Along the way: research product review formats on other websites, bookmark
• Post production: Choose best photos, write draft of review (or outsource), submit to CEO and CMO for editing
• A good example of the desired product review formats can be found by reviewing several pages on thewirecutter.com. Drill down to their Outdoor category to see some “non-electronic” product reviews.

Traits Desired:

• Desire to be an excellent researcher
• Good writer / proof-reader / editorial skills
• Attention to detail
• Friendly phone personality
• Good email etiquette
• Self starter, goal oriented
• Willingness to learn and apply new skills and ideas

Job Responsibilities

NA

Job Requirements

NA

Skills Required

• Customer Support - Intermediate
• Business Analysis - Intermediate
• Link Building - Intermediate

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