Property Management & Airbnb Marketing Specialist

Full Job Description

This is a dynamic role that will work closely (on a daily basis) with a fast-growing property management and Airbnb management company.  You will work alongside of the firm’s leasing, business development manager and owner.  The position provides exposure to a full spectrum of duties within a fast-growing real estate investment, development, and management firm. As such, the position demands a dedicated individual with the ability to prioritize, multi-task, work independently and solve problems

RESPONSIBILITIES

·      Manage overall marketing programs for Nest Managers & Swanky Nests portfolio including branding/identity, marketing campaigns, collateral, PR, advertising, and social media.

·      Work in tandem with the Tenant Experience Manager to incorporate Nest Managers & Swanky Nests tenant experience and hospitality platform to include administrative duties and application processing.  

·      Prepare market analysis to observe current competitor trends

·      Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology

·      Scope and oversee photography and videography as needed to promote assigned properties

·      Direct the design of deliverables across all relevant mediums - digital and print (e.g

·      Wix websites and HTML email) and social media

·      Assist with the creation of company marketing content, including social media – Facebook, Instagram, Twitter, LinkedIn, etc.

·      Email Marketing through CRM of your choosing– manage database, develop content, track analytics

·      Website Management – act as the liaison between web host and company, managing quality control and listing distribution; and create new content 

·      Track and manage Google analytics

·      Track and manage our paid advertising metrics and objectives, including Google Ads

·      Present latest marketing updates during weekly office meetings

·      Present a monthly marketing update to owner complete with reports and key performance indicators.

·      Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients

·      Develop a system for tracking marketing budgets and key performance indicators and make capital recommendations.

Job Responsibilities

NA

Job Requirements

NA

Skills Required

• Marketing - Intermediate

Attachments

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