This role will be supporting all levels of the “Search Department” responsibilities for both SEM and SEO. This includes managing paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. Other responsibilities include building reports, doing research, link building, data entry with some work within built websites.
- Effectively manage campaign expenses by staying on budget appropriately estimating monthly costs and reconciling any discrepancies that may arise.- Preparing detailed SEO/SEM performance reports- Follow optimization strategies that increase our clients’ search engine results rankings- Create pages on websites that are built several different ways.- Collaborate with others within the Search Department and Fountain Forward to manage SEO strategy- Take the initiative to make your work more efficient- Finding or creating Images to support written content- Manually publish GMB post, and create website pages- Support the Google Ads team in daily administrative tasks.- Perform link building/outreach efforts- Monitor daily performance metrics to understand SEO strategy performance
- Proven SEM experience and success managing PPC campaigns across Google- Well-versed in performance marketing conversion and online customer acquisition- Continually current on trends and best search engine marketing practices- Experience generating SEM reports- Understanding of search engine algorithms and ranking methods- Experience with SEO industry programs, such as Google Analytics, Local Viking, Google Ads- Knowledge of keyword research and data mining tools- Able to complete competitive analysis of other companies within the industry- Comfortable analyzing high volumes of data on a daily basis- Familiarity with WordPress or other content management systems- Strong organizational, time management, and analytical skills- High verbal and written communication skills. Excellent writing and editing skills in English- Basic knowledge of HTML- Advanced Knowledge of analytics tools like Google Analytics- Familiarity with Data Studio- Desire to learn, grow and have an excellent, team attitude
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