SEM specialist, google ads, social media, marketing

Full Job Description

About the Role

Trade Pros USA is hiring a Search Engine Marketing (SEM) & Digital Marketing Specialist to lead paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms. You’ll be responsible for generating high-quality leads in multiple markets, optimizing performance daily, and helping scale a fast-moving, home services brand.

This is not an agency oversight role — we’re looking for someone who can roll up their sleeves, get into the accounts, and drive measurable results.

Responsibilities

• Plan, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube, with a focus on lead generation.
• Run paid social campaigns on Facebook, Instagram, and other platforms, with detailed audience targeting and budget control.
• Set up and manage conversion tracking, call tracking, and performance attribution across campaigns.
• Continuously optimize campaigns based on CPL, ROAS, and other key KPIs.
• Conduct keyword research, competitor analysis, and A/B testing on ads and landing pages.
• Collaborate with design and content teams to produce ad creatives, copy, and high-converting landing pages.
• Report on campaign performance weekly, with actionable insights and next steps.
• Stay current with SEM and social platform trends, updates, and best practices.

Requirements

• 3+ years of hands-on experience managing Google Ads and paid social campaigns (Search, Display, Meta Ads Manager).
• Proven track record of managing budgets efficiently and improving lead quality and volume.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and UTM-based tracking.
• Strong knowledge of CPC bidding strategies, keyword match types, negative keyword use, and audience segmentation.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, HighLevel, etc.).
• Data-driven mindset with the ability to analyze campaign performance and make real-time decisions.
• Bonus: experience running localized campaigns for service-based businesses.

You’ll Succeed in This Role If You:

• Treat every dollar spent like it’s your own.
• Can build, launch, and optimize campaigns without handholding.
• Understand the difference between traffic and qualified leads.
• Thrive in a fast-moving environment where results matter more than vanity metrics.

What We Offer

• A growing company with a clear mission and strong growth in multiple markets.
• Direct ownership over paid media strategy and performance.
• Competitive compensation, with bonus opportunities tied to results.
• Opportunity to shape the in-house marketing function from the ground up.
• No agency bureaucracy — direct access to decision-makers and budget.

To Apply:

Send your resume and a short summary of your most successful Google Ads or paid social campaign — include real numbers if you can.

Job Responsibilities

About the Role

Trade Pros USA is hiring a Search Engine Marketing (SEM) & Digital Marketing Specialist to lead paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms. You’ll be responsible for generating high-quality leads in multiple markets, optimizing performance daily, and helping scale a fast-moving, home services brand.

This is not an agency oversight role — we’re looking for someone who can roll up their sleeves, get into the accounts, and drive measurable results.

Responsibilities

• Plan, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube, with a focus on lead generation.
• Run paid social campaigns on Facebook, Instagram, and other platforms, with detailed audience targeting and budget control.
• Set up and manage conversion tracking, call tracking, and performance attribution across campaigns.
• Continuously optimize campaigns based on CPL, ROAS, and other key KPIs.
• Conduct keyword research, competitor analysis, and A/B testing on ads and landing pages.
• Collaborate with design and content teams to produce ad creatives, copy, and high-converting landing pages.
• Report on campaign performance weekly, with actionable insights and next steps.
• Stay current with SEM and social platform trends, updates, and best practices.

Requirements

• 3+ years of hands-on experience managing Google Ads and paid social campaigns (Search, Display, Meta Ads Manager).
• Proven track record of managing budgets efficiently and improving lead quality and volume.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and UTM-based tracking.
• Strong knowledge of CPC bidding strategies, keyword match types, negative keyword use, and audience segmentation.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, HighLevel, etc.).
• Data-driven mindset with the ability to analyze campaign performance and make real-time decisions.
• Bonus: experience running localized campaigns for service-based businesses.

You’ll Succeed in This Role If You:

• Treat every dollar spent like it’s your own.
• Can build, launch, and optimize campaigns without handholding.
• Understand the difference between traffic and qualified leads.
• Thrive in a fast-moving environment where results matter more than vanity metrics.

What We Offer

• A growing company with a clear mission and strong growth in multiple markets.
• Direct ownership over paid media strategy and performance.
• Competitive compensation, with bonus opportunities tied to results.
• Opportunity to shape the in-house marketing function from the ground up.
• No agency bureaucracy — direct access to decision-makers and budget.

To Apply:

Send your resume and a short summary of your most successful Google Ads or paid social campaign — include real numbers if you can.

Job Requirements

About the Role

Trade Pros USA is hiring a Search Engine Marketing (SEM) & Digital Marketing Specialist to lead paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms. You’ll be responsible for generating high-quality leads in multiple markets, optimizing performance daily, and helping scale a fast-moving, home services brand.

This is not an agency oversight role — we’re looking for someone who can roll up their sleeves, get into the accounts, and drive measurable results.

Responsibilities

• Plan, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube, with a focus on lead generation.
• Run paid social campaigns on Facebook, Instagram, and other platforms, with detailed audience targeting and budget control.
• Set up and manage conversion tracking, call tracking, and performance attribution across campaigns.
• Continuously optimize campaigns based on CPL, ROAS, and other key KPIs.
• Conduct keyword research, competitor analysis, and A/B testing on ads and landing pages.
• Collaborate with design and content teams to produce ad creatives, copy, and high-converting landing pages.
• Report on campaign performance weekly, with actionable insights and next steps.
• Stay current with SEM and social platform trends, updates, and best practices.

Requirements

• 3+ years of hands-on experience managing Google Ads and paid social campaigns (Search, Display, Meta Ads Manager).
• Proven track record of managing budgets efficiently and improving lead quality and volume.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and UTM-based tracking.
• Strong knowledge of CPC bidding strategies, keyword match types, negative keyword use, and audience segmentation.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, HighLevel, etc.).
• Data-driven mindset with the ability to analyze campaign performance and make real-time decisions.
• Bonus: experience running localized campaigns for service-based businesses.

You’ll Succeed in This Role If You:

• Treat every dollar spent like it’s your own.
• Can build, launch, and optimize campaigns without handholding.
• Understand the difference between traffic and qualified leads.
• Thrive in a fast-moving environment where results matter more than vanity metrics.

What We Offer

• A growing company with a clear mission and strong growth in multiple markets.
• Direct ownership over paid media strategy and performance.
• Competitive compensation, with bonus opportunities tied to results.
• Opportunity to shape the in-house marketing function from the ground up.
• No agency bureaucracy — direct access to decision-makers and budget.

To Apply:

Send your resume and a short summary of your most successful Google Ads or paid social campaign — include real numbers if you can.

Skills Required

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