Marketing Operations & CRM Specialist | Email Automation | Project Management
Marketing professional with 5+ years of experience managing email marketing campaigns, CRM automation projects, and digital content initiatives. Skilled in coordinating campaign execution from planning to... More
Coordinate the planning and execution of email marketing campaigns and CRM automation workflows. Planned and implemented 30+ automated email campaigns using Klaviyo and Mailchimp for a subscriber base of 10K+ users. Managed campaign timelines, content development, and deployment to ensure consistent project delivery. Increased email open rates by 50% through improved segmentation strategies and A/B testing. Generated 200+ qualified leads through targeted CRM campaigns and optimized customer journeys. Reduced bounce rates by 15% by improving list hygiene and email deliverability processes. Developed responsive email templates using HTML and CSS to improve campaign presentation and engagement.
Supported the development and execution of newsletter campaigns and marketing automation initiatives. Coordinated the creation and launch of 15+ automated email campaigns using Mailchimp and Klaviyo. Wrote and optimized email copy focused on engagement and conversion. Designed HTML-based email templates to improve campaign presentation and usability. Supported weekly newsletter campaigns contributing to approximately $1K in recurring revenue. Increased lead generation by 50% through improved segmentation and targeted messaging.
Managed editorial workflows and coordinated content production for digital publications. Led a team of writers and coordinated editorial schedules to ensure consistent content delivery. Conducted SEO research and keyword analysis to guide blog content strategy. Implemented Notion and Trello to streamline project tracking and improve team collaboration. Managed content production timelines and quality control for blog publications.
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