Ads & Lead Generation Specialist (Meta + Google Ads)

Full Job Description

We are looking for a highly experienced Ads & Lead Generation Specialist to drive consistent, high-quality lead flow through paid advertising and strategic campaigns. This role is critical to our growth. You will be working on a team planning, executing, and optimizing campaigns across Meta (Facebook/Instagram), Google Ads, and other lead generation channels. We are looking for someone who is data-driven, results-oriented, and capable of owning the entire lead generation process from strategy to execution.

Job Responsibilities

Key Responsibilities

Plan, launch, and manage paid ad campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Develop and execute lead generation strategies aligned with business goals

Optimize campaigns for cost per lead (CPL), conversion rate, and ROI

Conduct A/B testing on creatives, audiences, and landing pages

Track, analyze, and report campaign performance using analytics tools

Collaborate on funnel improvements (landing pages, forms, follow-up flows)

Identify new opportunities for lead generation (funnels, platforms, targeting)

Manage budgets efficiently and scale campaigns based on performance

Job Requirements

Requirements

5+ years of proven experience running Meta Ads and Google Ads campaigns

Demonstrated success generating qualified leads (not just traffic)

Strong understanding of:

Audience targeting and segmentation

Conversion tracking (Meta Pixel, Google Tag, etc.)

Funnel optimization and lead nurturing basics

Experience with CRM tools and lead tracking systems

Ability to analyze data and make performance-driven decisions

Strong communication and reporting skills

Skills Required

• Lead Generation - Expert
• Facebook Ads - Expert
• Instagram Ads - Expert
• Youtube Ads - Expert

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