AI-Aware Content & Distribution Operator (Real Estate)

Full Job Description

We are a high-performing real estate team based in Northern New Jersey (Passaic, Bergen, and Essex Counties), focused on residential, multifamily properties, and first-time homebuyers. We are seeking an experienced, execution-driven Content & Distribution Operator to own our organic marketing output across AI discovery platforms, YouTube Shorts, Instagram, and Facebook.

This role is not about ideas or strategy. It is about turning raw content into consistent, high-quality distribution that drives visibility, engagement, and inbound conversations.

The ideal candidate is detail-oriented, understands AI-powered workflows, executes without constant supervision, and thrives in a performance-based environment.

This role is responsible for top-of-funnel through bottom-of-funnel engagement, ensuring that organic attention is converted into real conversations, tracked properly, and followed up on consistently.

The Content & Distribution Operator must understand how content, CRM, and follow-up systems work together to drive appointments and completed transactions.

Job Responsibilities

Edit and produce short-form, voiceover-based video content from bi-weekly batch recordings

Repurpose one piece of raw content into multiple assets across platforms

Write compelling hooks, captions, and descriptions optimized for local real estate audiences

Distribute content consistently across:

AI discovery platforms

YouTube Shorts

Instagram Reels

Facebook

Ensure a minimum of two posts per day across platforms

Monitor comments and direct messages; initiate first-touch responses

Tag and log inbound conversations properly in the CRM

Apply local SEO language (cities, counties, NJ-specific terminology)

Track content performance and submit weekly performance reports

Follow established SOPs and content approval workflows

Collaborate with leadership and operations to ensure alignment with brand and business goals

In addition to content execution, this role will:

Manage inbound leads generated from organic content across platforms

Ensure all leads are properly captured, tagged, and tracked in the CRM

Execute and manage CRM-based campaigns, including:

Text campaigns

Email campaigns

Nurture sequences

Monitor lead movement from initial engagement to appointment and closing

Maintain pristine follow-up standards to ensure no lead goes cold

Proactively surface hot and warm leads to leadership for immediate action

Create simple, repeatable follow-up workflows that keep the team accountable

Coordinate closely with operations to ensure leads are followed through to completion

Job Requirements

Minimum 3 years of experience in content marketing, social media execution, or digital media operations

Proven experience managing and distributing short-form video content

Strong understanding of AI-assisted tools for content creation, repurposing, and workflow automation

Excellent attention to detail and follow-through

Ability to execute consistently without daily supervision

Familiarity with real estate content is strongly preferred

Comfortable working with performance metrics and accountability

Strong written English skills

Ability to meet deadlines and maintain posting consistency

Willingness to operate under a 90-day ramp period before performance-based compensation begins

Skills Required

• Decision Making - Expert

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