Content Marketing Specialist - Blog Writer

Full Job Description

We are seeking a Content Marketing Specialist to join our growing marketing team. This role is ideal for an early-career writer who is passionate about storytelling, digital marketing, and content that drives real results.

You’ll play a key role in producing high-quality written content—primarily blog content—while supporting broader content initiatives across our website, email marketing, and paid and organic channels. This is a great opportunity to grow your content marketing skills in a collaborative, fast-paced environment.

Job Responsibilities

Key Responsibilities

• Write engaging, SEO-optimized blog content that supports business goals and audience needs
• Assist in developing and executing content marketing strategies aligned with brand and campaign objectives
• Create written content for blogs, emails, paid ads, and website pages
• Conduct research on industry trends, topics, keywords, and audience interests
• Optimize content for SEO, including keyword usage, metadata, formatting, and internal linking
• Collaborate with the content marketing team on content ideas, themes, and campaigns
• Manage assigned content deadlines and contribute to content calendars
• Review content performance metrics and apply insights to improve future content
• Support messaging development for key services and solutions to ensure brand consistency
• Contribute to the evolution of our brand voice and storytelling approach

Job Requirements

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Strong writing and editing skills with excellent grammar and attention to detail
• Creative thinker with strong storytelling abilities
• Basic understanding of SEO best practices and content optimization
• Ability to manage deadlines and work both independently and collaboratively
• Previous experience in content writing, blogging, or digital marketing (internships or freelance work count)
• Familiarity with WordPress, Google Docs, and tools like Canva is a plus
• Fluent in English

KPIs & Success Metrics

• Growth in organic traffic and on-page engagement
• Improved keyword rankings for assigned blog topics
• Consistent on-time content delivery
• Positive internal feedback on content quality and collaboration

Skills Required

• Blogging - Intermediate
• Web Content Writing - Intermediate
• Digital Marketing - Intermediate

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