Content Strategy & Organic Growth Specialist

Full Job Description

We are looking for a strategic, hands-on Content Strategy & Organic Growth Specialist to own the development and performance of our non-paid customer acquisition channels. This person will be responsible for helping our company become the most visible, helpful, and trusted resource in our market. They will create and improve the content buyers use to understand their problems, evaluate their options, compare providers, and confidently take the next step with our company.This is not simply a blogging or social media position. It is a business-growth role for someone who can connect buyer insights, content creation, website strategy, search visibility, social media, reputation management, and conversion optimization to generate qualified leads. The ideal candidate is part content strategist, writer, journalist, website marketer, project manager, and analyst. They are equally comfortable interviewing a subject matter expert, improving a landing page, evaluating organic lead performance, planning a social campaign, and identifying why a prospective customer may not trust or convert on our website. The primary measure of success for this role is the consistent generation and improvement of qualified, non-paid leads.

Job Responsibilities

1. Own the Organic Content Strategy

Develop and manage a content strategy based on company goals, buyer needs, sales-team insights, search behavior, and organic lead opportunities.

Responsibilities include:

Building and maintaining a prioritized content roadmap

Identifying the questions, concerns, objections, and comparison points that influence buying decisions

Mapping content to the stages buyers move through before contacting the company

Prioritizing high-intent topics such as cost, problems, comparisons, reviews, best options, process, and fit

Balancing new content creation with the improvement of existing high-potential content

Ensuring every major service, market, and buyer need is adequately supported

Content will be selected based on its potential to influence buyer confidence, organic visibility, lead generation, and sales—not simply to maintain a publishing quota.

2. Create High-Quality Buyer-Focused Content

Research, write, edit, publish, and optimize content across multiple formats, including:

Educational articles and guides

Service and product pages

Website copy

Landing pages

Comparison and decision-support content

Case studies and customer stories

Frequently asked question resources

Email and nurture content

Social media content

Review and reputation-related content

Sales enablement resources

AI- and search-optimized answer content

The Content Strategy & Organic Growth Specialist will determine the appropriate format based on the buyer’s question, stage in the decision process, and preferred channel.

3. Lead Subject Matter Expert Interviews

Work closely with salespeople, leadership, production teams, service teams, and other internal experts to capture the knowledge buyers need.

This includes:

Scheduling and leading focused interviews

Asking insightful follow-up questions

Translating technical expertise into clear, useful language

Identifying unique insights, examples, and perspectives competitors cannot easily replicate

Challenging vague, overly promotional, or incomplete answers

Maintaining strong working relationships with internal contributors

4. Improve Website Conversion Performance

Treat the website as an active customer-acquisition platform, not a static company brochure.

Responsibilities include:

Writing and improving core website pages

Building or improving campaign landing pages

Strengthening calls to action and conversion paths

Evaluating forms, page structure, navigation, trust elements, and messaging

Identifying gaps that cause visitor confusion or abandonment

Coordinating routine website updates

Working with internal or external technical resources when development support is needed

Using visitor behavior and conversion data to guide improvements

5. Lead Organic Search and AI Visibility Efforts

Improve the company’s visibility wherever buyers seek information, including traditional search engines and AI-generated answers.

Responsibilities include:

Conducting search, topic, and competitor research

Optimizing content for buyer intent rather than keywords alone

Improving content structure, internal linking, titles, metadata, and on-page relevance

Monitoring organic search performance

Updating declining or underperforming content

Structuring content so it can be clearly understood, summarized, and cited by AI platforms

Tracking brand visibility and citations in AI-assisted search environments

Identifying emerging questions and changes in buyer search behavior

6. Own the Organic Social Media Strategy

Develop and manage a social media strategy that distributes useful content, builds brand familiarity, builds trust, and drives qualified engagement.

Responsibilities include:

Selecting the most relevant social platforms for our buyers

Establishing platform-specific content priorities

Creating and publishing educational, proof-based, and reputation-building content

Repurposing articles, customer stories, team expertise, and website resources

Maintaining a consistent and recognizable brand voice

Monitoring questions, comments, messages, and audience feedback

Identifying topics and concerns that should inform future website content

Measuring meaningful engagement, referral traffic, inquiries, and lead contribution

This role is not measured solely by follower growth, impressions, or posting frequency.

7. Manage Online Reputation

Help ensure that the company’s public reputation accurately reflects the quality of its work and customer experience.

Responsibilities include:

Monitoring major review platforms and reputation signals

Developing a consistent process for generating customer reviews

Coordinating appropriate responses to positive and negative reviews

Identifying recurring customer concerns and sharing them with leadership

Turning customer experiences into testimonials, case studies, and social proof

Improving the visibility of reviews and proof throughout the website

Supporting location-, service-, or team-specific reputation initiatives

Tracking review quantity, quality, recency, response rate, and competitive position

8. Align Content With Sales and Revenue Priorities

Serve as a bridge between marketing, sales, leadership, and customer-facing teams.

Responsibilities include:

Meeting regularly with sales and leadership

Identifying recurring buyer questions, objections, misconceptions, and deal friction

Creating content that sales can use before and after appointments

Supporting launches, new services, new locations, seasonal priorities, and company growth initiatives

Reviewing which content is associated with qualified leads and sales opportunities

Helping the sales team find, understand, and use content effectively

Maintaining a shared view of organic growth priorities and results

9. Measure and Improve Performance

Use data to determine what should be created, updated, expanded, promoted, or discontinued.

The Content Strategy & Organic Growth Specialist will monitor and report on metrics such as:

Qualified non-paid leads

Organic lead conversion rate

Leads generated by specific pages or content

Organic traffic to commercially relevant pages

Search visibility for priority buyer questions

AI citations, brand mentions, and referral traffic

Landing-page conversion rates

Website-assisted opportunities

Content-influenced revenue

Social referral traffic and qualified inquiries

Review volume, rating, recency, and response rate

Sales usage of content

Content production and optimization progress

Traffic, impressions, rankings, followers, and publishing volume are supporting indicators—not the final measure of success.

10. Use AI Responsibly to Increase Capability

Use AI tools to improve research, planning, outlining, editing, repurposing, analysis, and workflow efficiency while preserving human expertise, accuracy, originality, and the company’s voice.

The person in this role must be able to evaluate AI-generated work critically. AI should support the content process, not replace subject matter expertise, judgment, or accountability.

Job Requirements

Required

Exceptional writing, editing, and communication skills

Demonstrated ability to create clear, useful, and persuasive website and educational content

Strong interviewing and listening skills

Ability to translate technical or specialized information into buyer-friendly language

Experience managing content projects from idea through publication and measurement

Working knowledge of SEO and organic content strategy

Experience writing or improving website pages and landing pages

Understanding of conversion principles and calls to action

Comfort using analytics to evaluate performance and make decisions

Strong project management and organizational skills

Ability to collaborate with salespeople, leaders, and subject matter experts

Willingness to address difficult buyer questions honestly and transparently

Ability to manage multiple content formats and priorities

Experience using AI tools thoughtfully and responsibly

Preferred

Experience in roofing, remodeling, home services, construction, or another considered-purchase industry

Experience with HubSpot CRM

Experience with WordPress CMS

Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools

Experience with local search and reputation management

Experience managing business social media channels

Experience with conversion-rate optimization

Experience creating case studies, customer stories, or sales enablement content

Journalism, communications, content marketing, or editorial background

Familiarity with video content planning or repurposing

Skills Required

• Wordpress - Expert
• Social Media - Expert
• English Copywriter - Expert

Attachments

The Report Job feature provides remote workers a way to directly report jobs that may violate Pros Marketplace's Terms of Service or Job Posting Policies.Although we verify and confirm every job post, this feature is specifically designed for reporting jobs that may be fraudulent, spam, fake, or inaccurate..