Creative Strategist (Marketing Agency)

Full Job Description

We are a small agency based in the USA serving clients in North America.

We're hiring a Creative Strategist to lead campaign strategy for our marketing agency. This isn't a copywriting role — you'll shape what gets created and why, translating audience insights and data into winning creative direction.

Job Responsibilities

• Conduct market and audience research to understand customer psychology and buying motivations
• Develop campaign-level strategy and messaging frameworks mapped to funnel stages
• Create big ideas, creative concepts, and campaign themes
• Write creative briefs for copywriters, designers, and video editors
• Analyze performance data (CTR, CPA, ROAS) and iterate strategy based on results
• Maintain brand consistency across all campaigns and channels

Job Requirements

• 2+ years experience in marketing strategy, creative strategy, or campaign planning
• Strong understanding of customer psychology, funnel stages, and audience segmentation
• Ability to develop creative concepts and strategic briefs
• Comfortable working with performance data and metrics
• Excellent English communication skills
• Self-directed and able to manage multiple projects

Skills Required

• Facebook Ads - Expert

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