Demand Marketing Specialist

Full Job Description

Demand Marketing Specialist About Us At Pathfinder Hospitality, we don't just manage hotels - we design Peak Moments. We're building the most emotionally resonant hospitality company in the branded space, and we're looking for a remote demand-focused marketer who can turn our culture and performance into visibility, trust, and revenue.Your North Star You'll be the first full-cycle marketer to directly drive revenue across three priority streams:More direct bookings (especially from business travelers)More corporate and extended stay leads More hotel owners choosing Pathfinder as their third-party operator

Job Responsibilities

Direct Booking Growth (SEO, OTA & GMB Optimization): Own and optimize all OTA and Google listings (Booking.com, Expedia, GMB) by combining keyword strategy, compelling visuals, AI-powered A/B testing, and on-property storytelling to increase visibility and conversion.

Corporate Demand Generation & Prospect Outreach: Identify and engage high-intent corporate and extended stay prospects by sourcing leads through Apollo and LinkedIn, launching outbound messages and warm-ups, tracking leads in a lightweight CRM, and building reusable drip templates and messaging for the sales team to deploy directly.

Proposals and Sales Enablement: Elevate proposal win rates by creating story-driven templates, personalized follow-ups, industry-specific decks, and LinkedIn content that empowers GMs, salespeople, and the Pathfinder brand to influence and close.

Reputation & Review Strategy: Build and manage a portfolio-wide review generation playbook, craft emotionally resonant response templates, and transform standout Peak Moments into public-facing guest stories that boost reputation and trust.

Hotel Owner Acquisition Support: Drive Pathfinder's growth by researching target hotel owners and brokers, crafting "Why Pathfinder" case studies, and launching outbound campaigns that position us as the management partner of choice.

Job Requirements

• A self-starter with 3+ years of experience in demand generation, B2B/B2C marketing, or hospitality sales enablement - ideally with exposure to hotel, travel, or real estate sectors
• Skilled at using marketing tools like Apollo, Jasper, ChatGPT, LinkedIn, Canva, and Google Business Profiles - or a fast learner who can quickly adopt new platforms
• A persuasive storyteller who can translate data, guest feedback, or property wins into compelling, conversion-ready messaging
• Confident executing light outbound campaigns (email, LinkedIn DMs, drips) on behalf of GMs or brands
• Curious, resourceful, and motivated by performance - you care less about vanity metrics and more about impact: bookings made, leads converted, owners interested
• Comfortable working remotely with minimal oversight, yet eager to collaborate and integrate with Sales, Operations, and Ownership
• Bonus: Experience with branded hotel environments, franchise groups, or third-party hotel management

Tools You Should Be Comfortable With (or Quick to Learn)

• Google Business Profiles, Booking.com/Expedia Extranets
• Apollo.io, LinkedIn Sales Navigator, or similar lead tools
• Canva or Figma for decks, visual storytelling
• ChatGPT or Jasper for content iteration
• Basic CRM hygiene and lead tracking

Success in This Role Means

• You're directly generating revenue - not just building "awareness"
• You're turning data + culture into trust-building campaigns
• You're enabling our team to win more deals, faster - at both the guest and ownership level

Benefits

• Fully Remote & Globally Inclusive: Work from anywhere. We trust great talent to do great work, wherever they are.Mission-Driven Culture: Be part of a company that values mentorship, transformation, and building long-term careers-not just jobs.
• Growth Opportunities: Access to learning & development programs, mentorship from experienced leaders, and a fast-paced environment where your contributions shape the future.
• People-First Environment: We believe in Platinum Service-not just for clients, but for internal team members too. You'll be seen, supported, and celebrated.
• 8 paid holidays, flexible PTO and Vacation
• Birthday Pay
• Mental Health & Wellness Program, including a Life Coach

Skills Required

• Marketing Strategy - Expert
• Marketing - Expert
• Digital Marketing - Expert

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