Direct Response Scriptwriter & Content Creative (Meta Ads | Home Services)

Full Job Description

We run Local Lead Machine, a marketing system that generates high-intent leads for local home service businesses (roofing, concrete, tree service, landscaping, etc.). Your entire job is to write video scripts that drive leads and organic content scripts that build trust and authority for these brands.

You must understand hooks, offers, urgency, and proof – and how to turn them into simple 30–60 second Meta videos that actually convert. 80% of your value is in the hook and angle you write.

Job Responsibilities

What You’ll Do

• Direct response Meta ad scripts
  • Write short-form 30–60 second video ad scripts for Meta (Facebook/Instagram).
  • Focus on scroll-stopping hooks, clear offers, and strong CTAs that drive leads and booked estimates, not just views.
  • Example niche: roofing, concrete, landscaping, tree service, etc.
• Organic authority content
  • Come up with organic content ideas + scripts (Reels, Shorts, feed videos) that build authority and trust for home service brands.
  • Mix of education, storytelling, before/after, FAQs, and myth-busting content.
• Research & iteration
  • Dig into client websites, reviews, and competitors to find real pain points and unique angles.

 •  Turn performance feedback into new hooks, angles, and scripts each week.

Job Requirements

Requirements

• Proven experience writing direct response video scripts for Meta or similar platforms.
• Strong understanding of basic persuasion concepts (problem–agitate–solve, urgency, social proof, clear offers).
• Comfortable writing for non-sexy, real-world niches (roofing, trades, local services).
• Clear, concise English writing; no fluff.
• Organized and reliable with deadlines.

Mandatory Test (Do This to Be Considered)

With your application, include:

1. Direct response Meta video ad script (30–60 seconds)
   • For a roofing company running this offer:
   • “$2,500 off any roof purchased this month.”
   • Goal: generate leads / booked roof estimates from homeowners.
2. Organic content idea + full script for social media
   • Same roofing company.
   • Goal: build trust and authority (not a hard pitch).
   • Example angles: “3 costly mistakes homeowners make when choosing a roofer,” “What a real roof inspection should look like,” etc.
3. Loom video (3–5 minutes) answering:
   • Who are you and what direct response / Meta ad experience do you have?
   • Show or describe 1–2 ads or scripts you’re proud of and why they worked.
   • How do you approach writing hooks and researching the audience?
   • How do you handle feedback when a script doesn’t perform?
4. Attach your Instagram profile link (or best social / portfolio link) so we can see how you think about content.

Start the first line of your application with the word: “ROOF” so we know you actually read this and can follow directions.

Skills Required

• Creative advertising - Expert
• English Copywriter - Expert

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