Google Ads Expert

Full Job Description

We're seeking an experienced Google Ads specialist to manage and optimize a hyperlocal advertising campaign for a gastroenterology practice. This role requires deep expertise in local service campaigns with Google Business Profile integration, where conversion paths extend beyond traditional landing page metrics.

Job Responsibilities

Campaign Management & Optimization

• Manage day-to-day operations of hyperlocal Google Ads campaigns targeting the Houston metro area
• Optimize campaigns where Google Business Profile generates direct actions (calls, direction requests, messages) alongside traditional landing page conversions
• Develop and refine radius targeting strategies to maximize patient acquisition within specific geographic boundaries
• Monitor and adjust bid strategies that account for multiple conversion sources and fragmented attribution paths

Tracking & Attribution

• Implement tracking solutions that capture both web conversions and GBP-driven actions (phone calls, direction requests)
• Create reporting frameworks that provide clear ROI across all conversion types

Strategic Development

• Conduct ongoing keyword research and audience refinement specific to local intent queries
• Test and iterate on ad copy that addresses patient pain points around digestive health issues while maintaining HIPAA compliance
• Recommend campaign structure improvements based on local search behavior patterns

Collaboration & Reporting

• Provide regular performance reports with actionable insights and recommendations
• Communicate campaign performance in clear, non-technical language
• Coordinate with our team on landing page optimization and overall campaign strategy

Job Requirements

Essential Experience

• 2+ years managing Google Ads campaigns with proven hyperlocal/local service ads experience
• Demonstrated success with campaigns where Google Business Profile is a primary conversion driver
• Experience tracking and optimizing for phone calls, direction requests, and other GBP actions alongside web conversions
• Portfolio or case studies showing successful hyperlocal campaigns (healthcare/professional services preferred)

Technical Skills

• Expert-level knowledge of Google Ads platform, including Local Campaigns and Performance Max for store goals
• Proficiency with Google Analytics, Google Tag Manager, and call tracking platforms
• Experience with location-based bid adjustments and radius targeting optimization
• Understanding of conversion value rules and attribution modeling for mixed conversion sources

Preferred Qualifications

• Experience with healthcare or medical practice advertising (familiarity with compliance requirements)
• Knowledge of patient journey mapping and healthcare consumer behavior
• Google Ads certifications
• Experience working with small to mid-sized local businesses

Work Style

• Self-directed with strong project management skills
• Clear communicator who can explain complex metrics in accessible terms
• Proactive problem-solver who identifies optimization opportunities independently
• Comfortable working remotely and asynchronously

Skills Required

• Google Adwords - Expert

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