Meta Ads Creative Strategist - DTC eCommerce (Remote)

Full Job Description

About the Role

We’re a US-based personal care ecommerce brand seeking an experienced Creative Strategist to lead our Meta (Facebook/Instagram) ad creative strategy. This is a fully remote position focused on developing high-converting direct response campaigns.

Key Responsibilities

• Develop creative strategies and briefs for Meta ad campaigns
• Analyze performance data to identify winning creative patterns
• Conduct competitor and market research to inform creative direction
• Collaborate with designers/editors to produce scroll-stopping ads
• Test new creative formats and systematically scale winners
• Bridge the gap between creative and media buying teams

Required Experience

• 3+ years in paid social creative strategy (specifically Meta)
• Proven track record creating successful DTC ad campaigns
• Strong analytical skills with data-driven decision making
• Experience with direct response marketing principles
• Portfolio demonstrating high-performing creative work

What We’re Looking For

• Expert in creating native-feeling ads that convert
• Fluent English with strong copywriting skills
• Strong drive and ambition to continuously improve results
• Self-starter who thrives in fast-paced environments
• Deep understanding of Facebook/Instagram/TikTok platforms and trends
• Proven ability to deliver measurable performance improvements (show us specific accounts you’ve worked on, with clear before/after metrics for spend/ROAS)

What We Offer

• Monthly salary starting from $2,500-$4,500 based on experience
• Performance-based bonuses
• Access to creative/ads training programs
• Fully remote work (8 hours a day, 5 days a week, flexible working schedule)
• Growth opportunities in a scaling brand

Application Process

To apply, please visit: forms.gle/sWqSjMPpPJT6k6MW8

Interview Process

• Initial resume/portfolio/case study review and Loom video assessment
• First interview: Creative strategy discussion
• Test project: Creative brief and campaign concept
• Final interview: Team fit, culture alignment, and reference check

Job Responsibilities

• Develop creative strategies and briefs for Meta ad campaigns
• Analyze performance data to identify winning creative patterns
• Conduct competitor and market research to inform creative direction
• Collaborate with designers/editors to produce scroll-stopping ads
• Test new creative formats and systematically scale winners
• Bridge the gap between creative and media buying teams

Job Requirements

Required Experience

• 3+ years in paid social creative strategy (specifically Meta)
• Proven track record creating successful DTC ad campaigns
• Strong analytical skills with data-driven decision making
• Experience with direct response marketing principles
• Portfolio demonstrating high-performing creative work

What We’re Looking For

• Expert in creating native-feeling ads that convert
• Fluent English with strong copywriting skills
• Strong drive and ambition to continuously improve results
• Self-starter who thrives in fast-paced environments
• Deep understanding of Facebook/Instagram/TikTok platforms and trends
• Proven ability to deliver measurable performance improvements (show us specific accounts you’ve worked on, with clear before/after metrics for spend/ROAS)

Skills Required

• Facebook Marketing - Expert
• Creative advertising - Expert
• Facebook Ads - Expert
• Social Media - Expert
• English Copywriter - Intermediate

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