Meta Media Buyer & Creative Strategist

Full Job Description

Meta Media Buyer / Paid Social Specialist

Company: HomeLife Media

Location: Remote, Latin America preferred

Schedule: Full-time, Monday through Friday, 9:00 AM to 5:00 PM Pacific Time

Compensation: $1,250 USD per month, with eligibility for performance-based commission after a successful 30-day probationary period

About HomeLife Media

HomeLife Media is a mission-driven ecommerce company operating multiple brands. Our brands combine meaningful causes with compelling products, supporting shelter animals, U.S. veterans, and other charitable initiatives.

About the Role

We are seeking an experienced Meta Media Buyer to manage and optimize paid advertising across three ecommerce brands. You will work across all three accounts while taking primary ownership of one brand based on business needs.

This role requires more than launching ads. We need someone who can analyze performance, identify opportunities, develop creative concepts, and make informed decisions without waiting for step-by-step direction.

Job Responsibilities

Responsibilities

• Build, launch, manage, and optimize campaigns in Meta Ads Manager
• Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and overall profitability
• Scale winning campaigns while identifying and correcting underperformance
• Test audiences, offers, campaign structures, landing pages, copy, and creative angles
• Review account performance daily and make independent optimization decisions
• Develop new ad concepts based on performance data, customer behavior, and current trends
• Create and adapt static ads, carousels, and short-form video assets in Canva
• Use AI tools to support approximately 40% of the creative workflow
• Ensure at least 60% of creative work is manually designed, edited, or refined in Canva
• Collaborate with the marketing and creative teams on promotions, product launches, and campaign strategy
• Communicate performance updates, challenges, and recommended next steps clearly
• Maintain organized campaign naming, reporting, and creative testing documentation

Job Requirements

Qualifications

• Proven experience managing Meta advertising for ecommerce brands
• Strong written and spoken English, along with a solid understanding of American culture that resonate with U.S. audiences.
• Strong working knowledge of Meta Ads Manager and campaign optimization
• Experience evaluating performance based on ROAS + profitability
• Ability to create effective advertising graphics in Canva
• Comfortable using AI tools for research, ideation, copy, and creative production
• Strong analytical and problem-solving skills
• Able to manage multiple brands and priorities
• Self-directed, dependable, and comfortable making decisions independently
• Communicate with the online team daily
• Reliable internet connection and availability during 9:00 AM to 5:00 PM Pacific Time

Skills Required

• Graphic Design - Intermediate
• Facebook Ads - Expert
• Instagram Ads - Expert
• Slack - Beginner

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