This role will be supporting all levels of the “Search Department” responsibilities for both SEM and SEO. This includes managing paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. Other responsibilities include building reports, doing research, link building, data entry with some work within built websites.
- Effectively manage campaign expenses by staying on budget appropriately estimating monthly costs and reconciling any discrepancies that may arise.
- Preparing detailed SEO/SEM performance reports
- Follow optimization strategies that increase our clients’ search engine results rankings
- Create pages on websites that are built several different ways.
- Collaborate with others within the Search Department and Fountain Forward to manage SEO strategy
- Take the initiative to make your work more efficient
- Finding or creating Images to support written content
- Manually publish GMB post, and create website pages
- Support the Google Ads team in daily administrative tasks.
- Perform link building/outreach efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Proven SEM experience and success managing PPC campaigns across Google
- Well-versed in performance marketing conversion and online customer acquisition
- Continually current on trends and best search engine marketing practices
- Experience generating SEM reports
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics, Local Viking, Google Ads
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Strong organizational, time management, and analytical skills
- High verbal and written communication skills. Excellent writing and editing skills in English
- Basic knowledge of HTML
- Advanced Knowledge of analytics tools like Google Analytics
- Familiarity with Data Studio
- Desire to learn, grow and have an excellent, team attitude
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