Social Media Marketing Specialist

Full Job Description

Are you a creative storyteller, passionate about social media, and excited to work with a fast-growing U.S.-based marketing agency? Join Digital Resource — a vibrant, award-winning team of marketers, designers, and strategists on a mission to drive real business results for our clients. We’re expanding our global team and looking for a Social Media Marketing Specialist based in Latin America to help shape the online voice of innovative brands across North America.

🚀 About Us

Digital Resource is a full-service digital marketing agency headquartered in West Palm Beach, Florida. We partner with businesses across industries to craft custom digital strategies that boost online visibility, grow social communities, and convert clicks into revenue.We pride ourselves on creativity, collaboration, and results. If you're looking for a remote role that challenges you to grow and supports your development every step of the way — you’ve found it.

Job Responsibilities

🎯 What You’ll DoAs a Social Media Marketing Specialist, you’ll work directly with our Social Media Marketing Manager, content creators, and strategists to build and manage standout campaigns that engage, inform, and convert.

Your core responsibilities will include:

🌐 Strategy & Planning

Collaborate on custom social media strategies tailored to client goals

Align campaigns with brand voice, audience interests, and industry trends

✍️ Content Creation & Scheduling

Write clear, engaging captions and calls to action in fluent, professional English

Source, curate, and schedule content using tools like Canva, Photoshop, or IllustratorEnsure consistency in tone, branding, and visual appeal across platforms

🧠 Community Engagement

Manage daily interactions with followers across multiple client accounts

Respond to messages, comments, and inquiries in a timely, friendly, and brand-appropriate manner

📊 Analytics & Optimization

Monitor performance using tools like Sprout Social, Cloud Campaign, or Hootsuite

Report on KPIs like engagement, click-throughs, and conversions

Use data (and AI tools!) to refine strategies, identify trends, and boost ROI

Job Requirements

✅ What We’re Looking For

Must-Haves:

0–2 years of experience in social media marketing, graphic design, or content creation

Fluent written and verbal English skills

Strong copywriting and visual storytelling ability

Proficiency with Canva and basic Photoshop (or similar design software)

Reliable time management and task organization

A proactive, collaborative, and positive attitude

Bonus Points If You Have:

Experience managing multiple social media accounts or clients

Familiarity with scheduling tools like Cloud Campaign, Hootsuite, or Sprout Social

Understanding of audience targeting, brand strategy, and social media KPIs

Skills Required

• Social Media - Intermediate

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