I help companies grow and improve commercial performance through sales strategy,
International Business professional, bilingual, with a specialization in Commercial Business Management and currently pursuing a Master’s in Business Administration. Over 10 years of experience leading business... More
Managed commercial and logistics operations with 19 sales representatives and 2 distribution leaders. Drove +33% growth in beer sales and +13% in non-alcoholic beverages vs. 2018.
Led end-to-end business performance with full P&L ownership, ensuring sustainability, profitability, and expansion across three business units within the food and food service sector (B2C, B2B, B2B2C). Defined and executed growth and operational efficiency strategies, delivering double-digit EBITDA improvement.
Implemented visibility and communication strategies in points of sale. Exceeded KPIs in Q3 2018 with national recognition.
Led a team of 8 sales representatives and managed KPIs (volume, coverage, collections). Implemented direct service expansion in Palomino (Guajira), boosting regional coverage.
Cooking and reading
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