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Paulina B.
I am offline now

activeStatusAVAILABLE TO WORKlocation icon Ecuador
I’m available for a long-term job

Professional in digital marketing with experience in execution and strategical

I can work as a
  • Social Media Manager
Part Time
Dollar icon $900 /Month

I accept:
    • PayPal

This profile has been successfully verified with Linkedin
Paulina is a night Owl and wants to work during America/Guayaquil Time

About me

    I have a Master in marketing and market research and experience at digital agencies with senior accounts, such as Kia. At my previous job I worked as a Performance Marketing at KFC Ecuador. In total, I spent more... More

Skills

Email Marketing

3 years of experience in: Attract new customers Improve the relationship with current customers Create a link between consumer and business Interact with the target audience Increase sales

Email Marketing
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Social Media

I have 4 years of experience in the implementation and strategy of paid media on digital platforms.

Instagram
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5 of 5
Youtube
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5 of 5
Social Media
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5 of 5
Other Ad Platforms
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5 of 5
Twitter Marketing
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5 of 5

Experience

Company logo
2022 - 2022
KFC
Performance Marketing

Monitoring, optimization and analytics of digital campaigns Reporting Social media strategy creation Email marketing

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2021 - 2022
Ludikom Agency
Digital Planner

I worked for senior accounts such as Kia. -Implementation of campaigns on digital platforms such as Facebook, Instagram, Twitter. -CRM management. -Reporting. -Supervision of KPI's achievement.

Company logo
2021 - 2021
e-channel Agency
Senior Account Manager

I worked for senior accounts that belong to the sectors of: finance, health insurance and restaurants. -Implementation of campaigns on digital platforms. -Reporting. -Creation of content.

Education

2018 - 2019
Universitat de Barcelona

I studied for a year in Barcelona, Spain. My master was in marketing and market research. We solved real marketing cases of companies such as Nestlé and Google. My final project was based on the creation of an online business from zero.

2011 - 2016
Sek University

My career was Business Administration in Tourism. I graduated with the best grade of my class: 9.10/10.

Certifications & Courses

2020 - 2020
Google Analytics

In this course I learned how to implement tracking codes, set up data filters, and interpret reports (audience, acquisition, and behavior).

2020 - 2020
Google Search

In this course I learned to create different types of campaigns on Google, achieve good positioning on the platform and understand the different metrics that are most relevant per campaign.

2020 - 2020
Google Display

In this course I learned the basic and advanced aspects of creating, managing, optimizing and measuring digital campaigns on the display network. I also learned how to get more return on every dollar invested in digital advertising and optimize resources on each keyword, placement and ad created.

2020 - 2020
Email Marketing HubSpot

In this course I learned how to create an email marketing strategy that drives business growth through concepts ranging from segmentation and contact management to deliverability and email analytics.

Languages

English

Overall skills: Advanced
Written Level: Advanced
Spoken Level: Advanced

Spanish

Overall skills: Advanced
Written Level: Advanced
Spoken Level: Advanced

Portuguese

Overall skills: Intermediate
Written Level: Intermediate
Spoken Level: Intermediate
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