Professional in digital marketing with experience in execution and strategical
I have a Master in marketing and market research and experience at digital agencies with senior accounts, such as Kia. At my previous job I worked as a Performance Marketing at KFC Ecuador. In total, I spent more... More
3 years of experience in: Attract new customers Improve the relationship with current customers Create a link between consumer and business Interact with the target audience Increase sales
I have 4 years of experience in the implementation and strategy of paid media on digital platforms.
Monitoring, optimization and analytics of digital campaigns Reporting Social media strategy creation Email marketing
I worked for senior accounts such as Kia. -Implementation of campaigns on digital platforms such as Facebook, Instagram, Twitter. -CRM management. -Reporting. -Supervision of KPI's achievement.
I worked for senior accounts that belong to the sectors of: finance, health insurance and restaurants. -Implementation of campaigns on digital platforms. -Reporting. -Creation of content.
I studied for a year in Barcelona, Spain. My master was in marketing and market research. We solved real marketing cases of companies such as Nestlé and Google. My final project was based on the creation of an online business from zero.
My career was Business Administration in Tourism. I graduated with the best grade of my class: 9.10/10.
In this course I learned how to implement tracking codes, set up data filters, and interpret reports (audience, acquisition, and behavior).
In this course I learned to create different types of campaigns on Google, achieve good positioning on the platform and understand the different metrics that are most relevant per campaign.
In this course I learned the basic and advanced aspects of creating, managing, optimizing and measuring digital campaigns on the display network. I also learned how to get more return on every dollar invested in digital advertising and optimize resources on each keyword, placement and ad created.
In this course I learned how to create an email marketing strategy that drives business growth through concepts ranging from segmentation and contact management to deliverability and email analytics.
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