Google Analytics

Google Analytics is among the most widely used digital analytics tools. It provides companies with deep insights into different aspects of their online business. Google Analytics gives detailed analytics regarding their website, their audience, and digital marketing. It is very powerful, very flexible, and quite user-friendly. Digital marketers can use this analytics data to optimize different aspects of their online business in order to get the maximum return on investment.

Google Analytics came out in 2005, and since then, it has continuously imposed the standards of business intelligence. It has united a number of premium analytics features for mobile as well as traditional users. Apart from sales, business owners can see an overview of customer trends as well as behaviors, allowing you to create and implement precise marketing strategies.

Google Analytics allows you to understand your website or app to best evaluate your marketing performance of content, products and/or services and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not.

Google analytics has one free plan and one paid suite, called Analytics 360. The main difference between the plans is the analysis of consumers, as well as premium functionalities such as integration with Salesforce, advanced analysis, access to raw data, and more.