SimilarWeb

SimilarWeb is a platform used in digital marketing that helps you by comparing your website with your competitor’s websites. By using specific parameters like website traffic, the traffic sources, keyword analysis, ranking, and website engagement metrics like bounce rate, page views, and the amount of time spent by visitors on-site. All you need to do is run a search on SimilarWeb by inputting the URL.

This is very useful as it helps companies know where their website is lagging compared to the competition, and it gives you tips on how to improve your site. The main objective of SimilarWeb is to keep track of your business’s health, potential opportunities, and to make better business decisions.

When using SimilarWeb, you have the choice of two subscription plans: Free and Enterprise, and the difference is in the number of features you have access to, such as the number of results per metric, duration of mobile app web traffic data, and industry analysis.