HotJar

Hotjar is an analysis, as well as a feedback platform created to help you recognize your visitors better. It provides you with complete visibility and also the big picture on exactly how to leverage your site’s user experience and enhance both your company’s performance as well as sales.

The firm is relatively new and started in 2014. It got its first customer in 2015. Hotjar’s rapid growth has increased significantly over the past couple of years, and so has its userbase. Hotjar calls itself an “all-in-one analytics and feedback” that aims to help you understand what visitors are doing on your website.

Hotjar provides great solutions for understanding your website’s visitors. It has analysis tools consisting of Heatmaps, Form Analytics, Visitor Recordings, and Conversion Funnels that allow you to observe and measure user behavior. Hotjar also has a Feedback tool that includes solutions like Survey Polls, Incoming Feedback, and Testing User Recruitment. With these features, your users are given a voice to convey their feedback to you, and you can use it to optimize the user experience.

The Hotjar pricing scheme consists of three products, each with sub-plans: Personal, Business, and Agency. The main difference between the products is its target user, while the main difference between the sub-plans is the number of page views per day.