MailChimp is one of the leading marketing automation platforms. Founded in 2001, they are the largest email service provider on the market. It has an easy to use interface and offers a free plan for life. MailChimp has grown to more than 17 million subscribers and sends out more than 600 million emails a day. MailChimp is usually the first thought when you think of newsletters, possibly due to their excellent marketing and monkey that greets you when visiting their website.

If you are seeking an easily customizable mailing service that has many professional-looking templates with many features, then you may want to check out MailChimp. MailChimp is an all-in-one solution for individuals and companies. Their sign-up forms and newsletters allow for dragging and dropping content. Their content is suitable as well as compatible with both mobile and desktop devices.

Mailchimp has a free plan and three paid subscriptions: Essentials, Standard, and Premium. The main difference between plans is the number of subscribers and emails. Along with access to premium features including multivariate testing, comparative reports, address finder, predicted demographics, time zone delivery, and more.

Summary

The huge user-base and great marketing along with a large number of email templates has made MailChimp the default choice for email marketing for many businesses.

5.0

Pros

Generous free plan

Great template editor

They care about sender reputation and spam laws

Cons

Limited email automation

Few design tools for emails

Live support is only available with paid plans

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