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Industrial Engineer with a complementary degree in Business Administration from Universidad de los Andes and a specialization in Digital Marketing. Bilingual professional with over 12 years of experience as a Business Intelligence Lead and Business Developer, driving growth through data analytics, eCommerce strategy, and performance marketing. Strong background in forecasting, financial analysis, and building BI dashboards (Power BI, SQL, Python) to optimize sales, PPC performance, and inventory decisions—especially in Amazon ecosystems. Proven experience leading cross-functional initiatives, improving profitability, and scaling brands through data-driven strategies and commercial execution.