Marketing Specialist VA

Full Job Description

Are you a creative thinker with a knack for organization and a passion for marketing? We're seeking a dynamic Marketing Coordinator to join our team and assist in the implementation and execution of our marketing strategies. This role offers an exciting opportunity to contribute to various marketing initiatives while collaborating with cross-functional teams to drive brand awareness and engagement.

If you are missing a few skills or qualifications, no problem! We value potential and invest in training those with the right attitude and desire to excel.

Skills can be learned, but passion can't be taught. If you believe in platinum service and thrive on exceeding guests expectations, we want to talk to you, apply today!

About Us: What is Platinum Service? It’s our promise to do unto others better than they could have ever imagined. At Pathfinder Hospitality, hospitality is not just in our name, it is in our DNA. We live, breathe, and even dream Platinum Service. Heck, even the pineapples we wear on our lapels have gone platinum! 

Culture and Values:  We continuously break the mold, always going above and beyond to create memorable experiences for our employees and guests through our commitment to our purpose - providing platinum service to our guests. 

We have an infinite mindset. We want to have such a strong culture and deep sense of purpose that Pathfinder far outlasts its founders and processes, decades after we are gone. Our core values are our guiding principles. 

• Accountability: We honor our commitments and each other with reliability and responsibility.
• Collaboration: Everyone's thoughts and opinions are important.
• Empowerment: We learn from our successes and failures and strive to evolve as we grow.
• Engagement - We are ambassadors in all aspects of our industry through advocacy.
• Innovation: We use creativity to turn the Ordinary into Extraordinary
• Integrity: We honor our promises and fulfill our commitments.
• Passion: We thrive because of our heartfelt commitment to unrivaled hospitality
• Transparency: We openly share successes and failures. We are accountable in all our business practices.

If you believe in and are passionate about our culture and values, have a strong work ethic, and have a passion for providing platinum service, we want to talk to you, apply today!

Job Responsibilities

Responsibilities: This list is not a comprehensive list of all duties and responsibilities associated with this position. Other duties and responsibilities may be assigned as needed.

• Produce compelling and visually captivating content for our website, social media platforms, email campaigns, and marketing materials.
• Develop and maintain a vibrant social media presence across multiple platforms, including but not limited to Instagram, Facebook, and LinkedIn.
• Plan and execute targeted digital marketing campaigns to promote our hotels' special offers, packages, and events. Utilize various online advertising channels such as Google , Facebook Ads, and email marketing platforms
• Collaborate with the marketing team to ensure brand consistency and integrity across all marketing channels and touchpoints.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
• Support the planning and coordination of events, trade shows, and sponsorships, from pre-event logistics to post-event follow-up.
• Collaborate with internal teams, such as sales, sales and service associates, general managers, to ensure marketing efforts align with overall business objectives.
• Partner with our sales team to create proposals and contracts. 
• Coordinate with sales to keep groups up to date on group cutoff dates. 
• Get creative with our sales team to develop client materials for sales blitzes.

Job Requirements

Minimum Qualifications:

• 1-2 years of experience in marketing or related roles.
• Excellent communication, written, and verbal skills with a positive and friendly attitude.
• Strong problem-solving skills and ability to multitask.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and Canva. Familiarity with marketing software and tools (e.g., Adobe Creative Suite, Meta Business, Google Analytics) is preferred. 
• Creative thinker with a passion for marketing and eagerness to learn and adapt in a fast-paced environment.
• Ability to work independently as well as collaboratively in a team environment.
• Attention to detail and commitment to delivering high-quality work. 

Skills Required

• Content creation for Social Networks - Intermediate
• Facebook Marketing - Intermediate
• Instagram Marketing - Intermediate
• Internet Marketing - Intermediate
• Email Marketing - Intermediate
• Affiliate Marketing - Intermediate
• Marketing - Intermediate

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