Media Buying | Meta & TikTok Ads | Acquisition Strategy

Full Job Description

Responsibility: Drive return on ad spend through paid ads for e-commerce clients.

In this role, you'll manage a diverse portfolio of clients from onboarding to continuous growth, creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy, you'll be responsible for achieving key metrics, such as CAC, NC-ROAS, eROAS, and ad spend targets.

Job Responsibilities

• You will ensure success of clients within your POD by executing on paid media strategy;
• You should feel comfortable auditing an ad account and using the data collected to inform an ad account strategy;
• You will work with the Growth Strategist to establish a paid social strategy centred around client objectives;
• You will use ad account and Triple Whale data to inform ad account optimisations;
• You will effectively test creative created internally and externally;
• You will report to the Growth Strategist on key learnings, bottlenecks, and future direction of an ad account;
• You will ensure each action we take in an ad account is centred around objectives and KPIs the Growth Strategist has established;
• You will report on performance by communicating this with the Growth Strategist and weekly/monthly client reports;

Job Requirements

• At least two years of experience running Meta and TikTok Ads at a high level for e-commerce brands
• Preferably, prior agency experience or experience in a 7-8 figure e-commerce brand
• Strong understanding of Shopify and DTC e-commerce
• Exceptional research skills to adapt quickly to varied client needs

Skills Required

• Facebook Ads - Expert
• Tik Tok Marketing - Expert

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